A. Roy Paladhi

About A. Roy Paladhi

Roy is a results-driven finance and strategy leader with extensive experience driving growth, optimizing financial performance, and leading transformational change across the consumer finance and technology sectors. With a proven ability to align financial strategy with operational execution, she excels in building collaborative, high-performing teams that scale effectively and deliver impactful results.Most recently, Roy served as Senior Vice President and Head of Finance at Rocket Companies (~$35B market cap fintech), where she led financial planning and analysis for a $5.4B revenue organization with $0.9B in adjusted EBITDA. In this role, she partnered closely with C-suite executives to shape strategic initiatives and guide critical operational decisions, including pricing and investments. Previously, as Divisional CFO for Santander’s Consumer Bank, Roy managed a $50B balance sheet that generated $600M in net income. She led the business case and capital strategy for the U.S. launch of OpenBank—Santander’s first fully digital banking platform—while optimizing the bank’s branch footprint to better meet evolving customer needs and accelerate digital transformation.A trusted advisor to executive teams, Roy excels at navigating complex organizational structures, driving alignment across functions, and delivering results in dynamic, high-growth environments. With a background in aerospace engineering from Georgia Tech (Go Jackets!), she combines a systems-thinking approach with a relentless focus on execution and measurable impact.

Experience

1. SVP, Head of Finance

   Rocket

   Jan 2024 — Present

   Roy heads the financial planning and analysis (FP & A) division (reporting into CFO), setting the strategic vision for business goals and directing the company’s strategic trajectory through decisive, data-driven leadership. She built and unified a high-performing Finance team, partnering closely with CEOs and General Managers across RKT’s business units to implement robust P&L management, strategic planning, and forecasting processes. Roy ensures alignment between financial performance and strategic priorities, and in 2024, her leadership contributed to a 35% year-over-year top-line growth, 8% market share growth, and a transition to positive EPS through prudent cost management and investment initiatives.She established foundational FP & A frameworks, including the execution of the company’s first comprehensive strategic plan and the launch of monthly business reviews to enhance accountability and performance tracking. Roy also led quarterly price / volume goal-setting process across business units, and drove high-impact business cases for strategic initiatives, such as RKT\'s brand restage and performance marketing investments. Roy\'s financial leadership spanned a diverse range of financial products, including mortgages, real estate search, title insurance, personal lending, and personal finance, where she played a critical role in shaping financial strategies that enhanced product profitability.

Education

• Georgia Institute of Technology

  Master of Science (M.S.)

• Georgia Institute of Technology

  Bachelor of Science (B.S.)