Ritesh Arora
Co-Founder, TRU.BIKE | Building India’s First Global Bicycle Brand | International Sales & Marketing Leader | Bicycle Industry Expert | Driving Global Expansion & Innovation | Avid Reader
- Role
- Co-founder and CEO at Tru.Bike
- Location
- Ludhiana, PB, IN
- LinkedIn followers
- 500 followers
About Ritesh Arora
I\'m building TRU.BIKE — a purpose-led brand from India that’s on a mission to bring…
Experience
Co-founder and CEO
Jun 2022 — Present
TRU.BIKE is India’s next-generation bicycle brand focused on building high-quality, sustainable, and thoughtfully designed bikes for families and young riders — with a global outlook. As Co-Founder, I lead strategy, product, and international expansion.Key Contributions: Spearheaded the transformation from OEM to brand; launched TRU.BIKE as a D2C-first brand in India and Europe. Established NYT Mobility BV (Netherlands) as our European base for B2B sales, logistics, and brand partnerships. Scaled TRU retail presence with exclusive experience stores and pan-India e-commerce delivery. Launched RYD Electric Bikes — an accessible, India-centric e-bike lineup with lithium-powered range. Introduced Hoppie: a colorful, fun, and safe kick scooter brand for kids, now retailing across India. Positioned the company around purpose-driven values: safety, sustainability, and giving back. Represented the brand at global events like Eurobike (Germany) and Spielwarenmesse (Nuremberg), building a strong international sales pipeline. Built partnerships with European distributors, retailers, and sourcing clients worth over $40M+ in potential business.
Education
Punjab Technical University
Bachelor of Technology (B.Tech.), Industrial
1997 — 2001
Symbiosis Centre For Management and Human Resource Development
PGDM, Manufacturing & Operations Management
2001 — 2003
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