Aastha Arora

About Aastha Arora

Results-oriented professional with over 12 years of comprehensive work experience, currently excelling in a strategic role as a Key Account Management for Kama Ayurveda - PAN India SIS. A proven track record of success with 10 years dedicated to Bose Corporation. Specializing in consultative sales within the Consumer Electronics industry, demonstrating proficiency in Sales Operations, People Management, Hiring, Recruiting & Training. More than a decade of experience showcasing consistent career progression and a strong commitment to professional development-Key Achievements: • Awarded \"Manager of the Year in 2018\" for achieving a revenue milestone of 12 Cr from the Delhi store, marking a remarkable 35% growth. • Successful leadership in driving a 15% year-over-year growth in the sales department. • Managed a team of 90+ employees, implementing performance-driven sales incentive programs to foster a competitive and high-performing sales force. • Expertise in Sales Planning and Team Building, contributing to the overall success of the sales department- Core Competencies: • Strong sales-driven approach with a focus on mentoring teams regularly to ensure a sales-oriented mindset. • Extensive experience in managing HoReCa Key Accounts and National Distribution for leading companies in the Consumer Electronics industry. • Proven ability to navigate and excel in consultative sales, demonstrating a deep understanding of the industry. • Adept at Sales Operations, People Management, Hiring, Recruiting & Training. Professional Growth:

Experience

1. Head - Sis Key Account Manager - B2b

   Kama Ayurveda Pvt. Ltd

   Jun 2023 — Present · Noida, IN

   National KAM - Managing B2B vertical for PAN India SIS- Relationship Building• Building strong rapport and lasting relationships by investing time and effort into understanding the clients\' businesses.Major partners - Shoppers Stop, Sephora, Nykaa, Tira and others- Strategic Planning & Revenue Growth• Create and execute strategic account plans to maximize revenue and profitability from key accounts while meeting clients\' evolving needs and increasing market share- Business Development, Financial Literacy and Budgeting• Expanding new store opening, and partnerships, leading a large workforce ultimately achieving revenue growth, • Comprehending financial reports, profit margins, pricing structures, and budgeting• Evaluate the profitability of key accounts, propose pricing adjustments, and optimize resources to maximize revenue- Data-Driven Decision Making• Sales Monitoring - monitor metrics and data for each SIS, including sales performance and stock movement.• Analyzing key metrics, market trends, and performance data to make informed strategic decisions- Market Analysis• Conduct market analysis, staying informed about consumer trends and competitor activities, and advising clients accordingly- Collaboration and Communication• Working closely with marketing, VM, projects and other teams in collaboration to understand customer insights and execute customer-centric plans. Serve as the link of communication between key customers and internal teams- Marketing • Identify upselling opportunities and collaborate with marketing teams to create tailored promotions and marketing strategies for retail partners- Inventory Management• Planning and forecasting inventory, improving inventory on hand, reducing cost, increasing profitability & maintaining a high level of customer service- People Management• Hired & trained 75 employees, which led to a 20% increase in overall sales revenue the following year

Education

• New Era Public School - India

  Senior Secondary, Non Medical, First Division

• Institute of Hotel Management, Catering and Nutrition, Chandigarh

  Bachelor of Science (B.Sc.), Hotel and Hospitality Administration/Management, First Division

  2009 — 2012