Arun Bharadwaj

Performance Marketing Manager @Taiga Gmbh

Berlin, DE

Led the transition from S2 Health to Taiga.Green, moving from Basic e-commerce store to a fully optimized B2C WooCommerce platform, improving the shopping experience and boosting sales- Managed and optimized paid campaigns across Google Ads, Facebook Ads, and Microsoft Ads, bringing in more traffic and increasing conversions- Led a team for SEO, Social Media Marketing, and Search Engine Marketing, making sure all campaigns worked together to increase brand visibility and customer engagement- Worked closely with the development team, helping organize tasks and create Dev Scrum sprints, ensuring marketing and technical efforts worked smoothly together- Took charge of project management for Taiga.Green, making sure marketing and development tasks were executed efficiently and on schedule- Improved product listings and visibility on platforms like Google Merchant Center and Microsoft Merchant Center, driving better sales results- Expanded Taiga.Green’s presence by integrating marketplaces like Kaufland, Otto, and Idealo, and reaching new markets like Idealo Austria and Spain, increasing regional traffic and sales- Worked on Developing pricing analysis and product positioning using price scrapers to ensure competitive pricing across marketplaces, helping increase profits- Moved email marketing efforts from Brevo to Klaviyo, improving automation, targeting, and campaign performance- Led the digital strategy and worked closely with both marketing and development teams to make sure everything aligned and helped the company grow.