Aron S.

About Aron S.

I’m a social media leader with 5 years of experience scaling a health and wellness brand through data-backed strategy, storytelling, and high-performing content systems. I specialize in building organic social ecosystems that drive brand growth, community engagement, and trust, while aligning every initiative with broader marketing strategy and healthcare compliance standards.Over the past several years, I helped grow a health optimization brand from 0 to followers across platforms (including on Instagram) and sustained 7.5M+ organic views, 731k accounts engaged, and 35M impressions per quarter. I’ve built the entire content infrastructure from the ground up, including recurring content pillars, brand voice guidelines, compliance frameworks, SEO-informed content practices, and cross-platform strategies tailored to distinct audience segments.My work blends creative direction with analytical rigor. I integrate AI-assisted workflows for ideation, performance analysis, and production efficiency, allowing me to experiment with emerging formats and maintain a competitive edge. I stay ahead of industry shifts through continuous learning, including participation in AI and digital media conferences.I’ve led internal team members, managed external contractors, and directed full-scale content shoots, ensuring efficiency, accuracy, consistency, and high production standards. I’ve also executed multi-channel campaigns that supported launches, promotions, partnerships, influencer initiatives, and lead-generation programs, including the development of a discovery call portal that increased inbound conversions.I’m experienced across Instagram, TikTok, Threads, LinkedIn, Facebook, X, and YouTube, and I use Sprout Social, Adobe Creative Cloud, Canva, Google Workspace, Slack, Atlassian, and Microsoft Office to plan, analyze, and optimize performance. I thrive at the intersection of strategy, creativity, and innovation, continuously refining systems that keep brands ahead of the curve.

Experience

1. Social Media Manager

   Marek Health

   Apr 2021 — Present

   Scaled brand from 0 to 277K+ followers across all platforms, including 173K+ on Instagram, through strategic organic content systems.• Delivered consistent quarterly performance of 7.5M+ views, 731K engaged accounts, and 35M impressions.• Built Marek’s complete social infrastructure: content pillars, brand voice guidelines, compliance frameworks, and cross-platform strategy.• Led end-to-end content production, including ideation, SEO-informed planning, scheduling, analytics, and performance reporting.• Directed full-scale photo/video content shoots and managed internal team members and external contractors.• Integrated AI-assisted workflows to streamline creative development, improve production efficiency, and enhance data analysis.• Partnered with major influencers (including More Plates More Dates) to expand reach and brand authority.• Executed multi-channel campaigns supporting product launches, promotions, partnerships, and affiliate initiatives.• Developed a discovery call offer that improved lead flow and strengthened Marek’s inbound marketing funnel.• Collaborated cross-functionally with marketing, operations, compliance, and executive leadership to ensure alignment and consistency.