Alberto Romani
Creative & Strategic Director @Beintoo
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WORK HISTORY
Creative & Strategic Director @Beintoo
Milan, IT
Drive innovation at the intersection of creativity, strategy, and technology, I lead teams and clients toward impactful mobile-first and multi-channel experiences. My role combines thought leadership, hands-on creative direction, and business growth initiatives to deliver solutions that inspired users and achieve measurable results- Champion the development of multi-channel strategies that blend creativity with business objectives, driving innovation in mobile and enhancing the connection between online and in-store experiences- Transform consumer insights and retail knowledge into engaging mobile solutions that elevate user interactions and strengthen long-term brand relationships- Build high-performing, cross-disciplinary teams of designers, strategists, developers, and copywriters, ensuring each project balanced creativity, functionality, and measurable results- Lead with a motivational and collaborative approach, encouraging teams to challenge conventions and consistently raise the bar for creative output- Partner with Business Development and Innovation leaders to co-create tailored pitches that open new opportunities while expanding existing client accounts- Act as a trusted advisor to clients, offering strategic direction that influences business decisions and delivers measurable value- Combine strong presentation skills with clear communication to engage stakeholders, foster alignment, and inspire confidence in creative solutions- Advocate for a results-driven culture, ensuring every campaign was not only visually impactful but also designed to solve problems and achieve client goals.
SKILLS
ABOUT ALBERTO ROMANI
I’m a creative digital advertising specialist with a strong focus on creative design, insights, and strategic suggestions for advertisers. My expertise spans team management, digital production, ad trafficking, and ad reporting. With a background in graphic design, I have extensive knowledge of print techniques, materials, and design software. Detail-oriented in every aspect of my work, I excel at translating client needs into effective and impactful designs. Key Skills & Expertise- Creative Design & Production: Storyboarding, ad design, ad production, custom creative projects, and innovative creative solutions- Rich Media Platforms: Proficient in DoubleClick, Sizmek, and Adform- Banner Campaign Management: Handling campaign trafficking, scheduling, technical support for clients and creative agencies, custom creative mockups, and campaign reporting- Graphic Design: Expertise in brand awareness, typography, color management, animation, format optimization, and raster/vector design- Software Proficiency: Photoshop, Illustrator, InDesign, QuarkXPress, PowerPoint, Excel- Project Management: Skilled in setting realistic project timelines, managing resources, identifying risks and task slippages, and creating actionable plans to minimize impact. Experienced in progress reporting to ensure seamless communication- Teamwork & Leadership: Proven ability to lead and manage teams across multiple companies and organizations, fostering collaboration to achieve high-quality results- Languages- Italian: Native - English: Fluent - Spanish: Basic
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