Aromal Joe
Client Advocacy | Sales Enablement | Partner Marketing | Solutions Marketing | Bid Management
- Role
- Global Customer Reference Manager at Thoughtworks
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Aromal Joe
I have over a decade of experience across various facets of marketing, such as developing compelling client success stories, project managing content production, interviewing clients, coaching sales teams on advocacy tactics, driving account-based marketing for strategic clients, product marketing, vendor management, and drafting proposals for crucial business opportunities.Currently, I am a Content Director at Kyndryl (an IBM spin-off) where I am focused on driving the content strategy for our Alliance partners.Some of my career highlights include:Onboarding 150+ clients to participate in the Client Reference Program, which helped create a strong repository of reference collateral. 80% of new business opportunities are influenced by references.Winner of Mi-50, a worldwide marketing contest where 40+ teams across geographies participated in developing an innovative global campaign in 50 hours to promote IBM\'s documentary on disaster management.Strategized and executed a business plan to secure worth of business for the internal production agency. This resulted in faster production of assets and improved NPS ratings from clients.Helped launch an AI-enabled reference tool at IBM World of Watson in Las Vegas.Launched a dedicated micro-site for a marquee client, enabling cross-sell and up-sell opportunities.Skill sets:Content marketing | Sales enablement | Account-based marketing | Client advocacy | Bid management
Experience
Global Customer Reference Manager
Jun 2023 — Present
Education
Christ University Institute of Management
Master of Business Administration (MBA), Management
2009 — 2011
FHWS -University of Applied Sciences Würzburg-Schweinfurt, Germany
Dual; MBA, Management programme
2009 — 2011
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