Arturo Rodriguez Burgos

WORK HISTORY

EDUCATION

SKILLS

ABOUT ARTURO RODRIGUEZ BURGOS

Global Marketing & Strategy Leader | GenAI Advocate | Digital Experience OptimizerI’m a global marketing and business strategy leader with 10+ years of experience helping Fortune 500 companies and growth-stage businesses accelerate performance through data-driven marketing, digital innovation, and next-gen technologies like Generative AI.In my current role as Senior Global Digital Marketing Lead at Colgate-Palmolive, I lead digital excellence across 600+ brand and commerce websites. I’ve built scalable lifecycle strategies, enhanced UX, and driven governance frameworks that improved customer satisfaction by 30%—all while managing a global budget with ROI-focused precision.As one of the company’s early GenAI advocates, I’ve integrated AI-driven personalization and automation into our digital strategy—unlocking efficiencies, improving engagement, and helping teams reimagine how we work.My background spans marketing, finance, and digital transformation across the U.S. and Europe, including successful brand launches, omnichannel IMC campaigns, and the rollout of CRM and marketing automation systems. I\'m also proud to co-lead Employee Resource Groups that foster inclusion, sustainability, and cultural connection.Bilingual in English and Spanish, I bring a collaborative, impact-driven mindset and thrive in fast-paced, multicultural environments. I’m passionate about building high-performing teams, embracing innovation, and driving growth that matters.Let’s connect to exchange ideas and shape the future of digital marketing together.