Arnon Mashiah

About Arnon Mashiah

I\'m a senior enterprise executive with 20+ years of experience leading sales, operations, and business transformation across complex, matrixed environments.Currently serving as:• SVP, Solution Sales – NICE (Americas)• Head of Business Transformation – Americas GTMIn this dual role, I drive both performance and change:• Scaling revenue across new and existing markets• Expanding enterprise product adoption in untapped segments• Leading transformation across GTM functions: sales, marketing, operations, and CX• Leveraging AI to enhance decision-making, productivity, and GTM executionMy leadership combines strategic vision with hands-on execution, always focused on clarity, velocity, and impact.I\'ve led cross-functional teams globally, including deep experience across US and APAC markets, navigating cultural complexity and operational alignment.Recent Highlights:• Delivered YoY growth through new logo acquisition• Expanded NICE’s footprint in competitive verticals• Spearheaded GTM transformation to accelerate execution• Applied AI and automation to streamline sales ops and forecasting• Built and scaled high-performance teams across functions and regionsI’m passionate about building scalable systems, simplifying complexity, and unlocking growth through data, people, and technology.Now open to:• Advisory Board Roles (SaaS, Enterprise GTM)

Experience

1. Head of Business Transformation Americas Gtm

   NiCE

   Aug 2025 — Present · Hoboken, NJ, US

   Additional role alongside SVP of Solution Sales)Appointed to lead GTM transformation for the Americas.Tasked with optimizing strategy, execution, and operations across the full revenue lifecycle.Drive change initiatives that improve scalability, velocity, and cross-functional alignment.Key Mandates:• Redesign GTM operating model across sales, marketing, CX, and ops• Introduce AI and automation to drive efficiency and real-time decision-making• Lead strategic initiatives focused on process simplification and growth enablement• Align transformation efforts with NiCE’s enterprise and customer priorities• Act as executive sponsor for transformational programs and regional pilots

Skills

• Strategic Technology Planning
• Team Leadership
• Management
• Due Diligence
• Project Management
• Pre-Sales
• Remote Infrastructure Management
• Incident Management
• Service Delivery
• Business Analysis
• Strategic Partnerships
• Management Development
• Telecommunications
• Integration
• Team Management
• Contact Centers
• Enterprise Software
• Business Strategy
• Call Centers
• Business Development
• Sla
• Call Center
• Voip
• Quality Management
• Strategy
• Customer Satisfaction
• Cross-Functional Team Leadership
• Leadership
• Voice Over Ip (Voip)
• Operations Management
• Project Delivery
• Performance Management
• Crm
• Saas
• Professional Services