Florian Arnold
Bu Head Cooling Greater China (VP) @BSH Home Appliances Group
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WORK HISTORY
Bu Head Cooling Greater China (VP) @BSH Home Appliances Group
Full P&L responsibility for Cooling across Mainland China, Hong Kong & Taiwan (~€500m turnover); direct report to Regional CMOOwn regional strategy, portfolio and go-to-market (offline + e-commerce), trade spend allocation and joint business planning with salesLead Regional Category Team as speaker, steering cross-functional organization (~400 across R&D, design, factory, quality, operations)Drove transformation program to improve time-to-market, decision speed and cross-functional collaborationStabilized business performance and brand communication in a highly competitive market environment
EDUCATION
The Julius Maximilians University of Würzburg
Undergraduate Degree (Vordiplom)
Ludwig-Maximilians-Universität München
Dipl. Kaufmann, Business (BWL), Marketing, Controlling
ABOUT FLORIAN ARNOLD
International business executive with 19+ years in the global home appliance industry, leading large-scale P&L businesses across China and emerging markets.Currently Business Unit Head for Cooling in Greater China with full P&L responsibility (~€500m turnover), reporting to the Regional CEO and serving on the Global Leadership Team.Track record in business transformation, portfolio and go-to-market strategy, and cross-functional leadership across R&D, operations, marketing, and sales—driving profitable growth in complex, highly competitive environments.Experience across Greater China, Emerging Markets (India/ASEAN/MEA), Russia/CIS and Germany.
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