Arnold Dormesson
Director of Growth Marketing @Brooklinen
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WORK HISTORY
Director of Growth Marketing @Brooklinen
Own paid acquisition strategy and a $4M annual media budget across Meta, Google, TikTok, and YouTube for a DTC home essentials brand with 200+ employees- Tasked with finding scalable channels beyond paid social to diversify our mix — currently evaluating Connected TV and programmatic as performance channels that can maintain our $42 blended CPA- Grew Q4 revenue 32% YoY by rebuilding our creative testing pipeline and launching a first-party data strategy on Klaviyo to offset third-party cookie deprecation.
EDUCATION
The City College of New York
Bachelor of Business Administration
ABOUT ARNOLD DORMESSON
I run growth at Brooklinen, where I own paid acquisition and lifecycle marketing for a DTC home essentials brand that people actually love (seriously, check our reviews). My team manages a $4M+ annual media budget across Meta, Google, TikTok, and YouTube.Before Brooklinen, I spent nearly 5 years on the agency side at 300Brains managing multi-million dollar campaigns for DTC and B2B clients, then went in-house at Assist Me to build their paid program from the ground up. I\'ve been a performance marketer for over a decade — I think in ROAS, CPA, and incrementality, not impressions and reach.Right now my biggest priority is channel diversification. We\'re 70%+ concentrated on Meta and Google, which keeps me up at night after what iOS 14.5 did to our attribution. I\'m actively exploring Connected TV, programmatic, and podcast as performance channels — but only if they can prove revenue impact the way paid social can. Show me the conversions or show me the door.When I\'m not staring at dashboards: amateur ceramicist, trail runner, and I have opinions about bed sheets that my friends find exhausting.
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