Arnica Kathal

About Arnica Kathal

Digital marketing professional with experience across SEO, content strategy, lead generation, and marketing analytics. Work typically focuses on improving online visibility, strengthening domain authority, and building marketing systems that turn traffic into meaningful engagement and qualified leads.Experience includes search engine optimization, keyword research, content optimization, backlink development, outreach campaigns, and marketing performance analysis. Regularly involved in identifying search intent opportunities, improving content discoverability, and supporting initiatives that help brands grow their digital presence.Familiar with a range of marketing and analytics tools including Ahrefs, Google Analytics, Google Search Console, Google Keyword Planner, Microsoft Clarity, ZoomInfo, and outreach automation platforms. These tools support performance tracking, keyword discovery, and data driven campaign optimization.Particularly interested in opportunities related to Digital Marketing, SEO Strategy, Growth Marketing, Performance Marketing, and Content Marketing within agencies, startups, and product focused companies.Always open to connecting with professionals working in digital marketing, growth strategy, and online brand development.

Experience

1. Marketing Analyst

   Verdantis

   Jul 2024 — Present · Mumbai, IN

   At Verdantis, I work on strengthening the company’s organic brand presence and lead generation efforts across multiple digital channels. My focus is on improving search visibility, engagement, and awareness through a mix of SEO, LinkedIn, and community-driven marketing.What I do- Manage LinkedIn organic brand building and B2B lead generation, improving post engagement and visibility among target audiences- Execute on-page and off-page SEO strategies to boost keyword rankings, optimize content for search intent, and grow organic traffic- Conduct keyword and competitor analysis to identify new growth opportunities and align content with user search behavior- Drive email marketing campaigns, handling audience segmentation, scheduling, and performance tracking- Lead Reddit and community marketing initiatives to increase brand awareness and engagement in niche professional spaces- Work on enhancing brand visibility across LLMs (Large Language Models) and other emerging digital platforms to expand online discoverability- Support marketing research, webinars, and promotional activities, helping drive brand awareness and inbound lead generation.Key Highlights- Improved overall organic visibility and engagement through SEO-driven optimization and keyword targeting- Strengthened LinkedIn performance, growing engagement and follower reach through consistent content and analytics-driven strategy- Contributed to increasing brand visibility on LLMs and AI-powered search tools, aligning Verdantis’ positioning with emerging digital trends- Played an active role in promoting webinars and digital events, supporting lead generation and thought-leadership initiatives.This role has allowed me to develop a well-rounded understanding of SEO, social media, and B2B marketing, while continuously exploring new ways to make digital visibility more measurable and impactful.

Education

• Welingkar Institute of Management

  PGDM, Media and Entertainment

• Mithibai College

  Bachelor's Degree, Business/Commerce, General

• Welingkar Institute of Management

  Postgraduate Degree