Arne Wegmann

Senior Global Brand Licensing Manager @Sennheiser

Berlin, DE
MOBILE NUMBERS
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WORK HISTORY

Aug 2022 — Present

Senior Global Brand Licensing Manager @Sennheiser

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Berlin, DE

EDUCATION

2013 — 2016

Deutsche Sporthochschule Köln

Master of Science (MS)

2009 — 2012

Deutsche Sporthochschule Köln

Bachelor of Arts (BA)

SKILLS

Brand DevelopmentVertriebBrand LicensingMarktforschungMarketingProduktentwicklungMarketing StrategySportsMarketing CommunicationsEvent ManagementMarkenführungBrand ManagementLicensingSalesSponsorshipEvent PlanningMarketingkommunikationEventmanagementMarkenentwicklungProduct DevelopmentMarket ResearchSportSportmarketingEventplanungSponsoringSports ManagementMarketingstrategieSports MarketingSportmanagement

ABOUT ARNE WEGMANN

M.Sc. and Global Brand Licensing Expert with +8yrs of Experience working for agencies and licensors in different sectors responsible for business development and key account management. I started my career in Licensing at IMG as a Licensing Executive (biggest Licensing Agency worldwide back then) working on Volkswagen, Goodyear, MLB, and other prestigious brands. I was reporting directly to the Director Licensing. In parallel to my work at IMG, I started my M.Sc. in Sport Economics and Sport Management (full time) which I finished after I went to TELEFUNKEN to learn more and work directly for a Licensor as a Licensing and Key Account Manager in Consumer Electronics handling +25 Licensees supporting TELEFUNKEN’s ranking 77th in the Global Top 150 Licensors with Retail sales +470m EUR. Combining for sports and brand licensing, I joined HEAD’s Licensing Division as a Global Brand Licensing Manager. From 2020 until 2022, I was working for Sony Music in Berlin and joined the Partnerships Division bringing fans, brands and music together for strong alliances. As of August 2022, I joined Sennheiser as a Sr. Global Brand Licensing Manager. My specialties:+ Strong communication and negotiations skills, managing several internal and external stake holders + Strong analytical skills + Problem solving + Brand Management + Brand Licensing + Trademark Management + Product Management and Development + Sports and Brand Marketing + Partnership/ Relationship Management + Sponsorship Management

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Arne Wegmann — Senior Global Brand Licensing Manager at Sennheiser in Berlin, DE | Unifers