Arne Kötting
Chief Executive Officer @Cosyn
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WORK HISTORY
Chief Executive Officer @Cosyn
Dusseldorf, DE
We help IT leaders land complex tech change — ERP, CRM, AI — with minimal noise and maximum adoption. After 20 years of watching brilliant technology fail because nobody addressed the human side, I founded COSYN to fix the gap between what IT delivers and what users actually adopt.We built The Change Playbook — a step-by-step protocol that empowers program teams to own stakeholder engagement in-house, without permanent dependency on external consultants. It combines organisational psychology, behavioural design, and communication strategy into a repeatable system that works across industries and geographies.Across enterprise clients in manufacturing, pharma, and media, our approach consistently delivers adoption rates above 85% and cuts post-launch support tickets by up to 40%.I lead a global team of psychologists, strategists, and designers who share one belief: tech change is, at its core, a human challenge — and it deserves to be treated that way.
EDUCATION
isb GmbH Systemische Professionalität
Systemic Consultant & Consultant Organisational Development
Geneva Graduate Institute
Executive Certificate in Business and Public Policy
FH Münster
Diplom Betriebswirt, Marketing/Marketing Management, General
Tecnológico de Monterrey
Licenciado en Administracion de Empresas, International Business, Organizational Development
The London School of Economics and Political Science (LSE)
Master of Science, Organisational & Social Psychology
ABOUT ARNE KÖTTING
Go-Live day: Champagne. Week 2: The adoption dashboard is red, and the service desk is on fire.I\'ve watched this story play out dozens of times over 20 years. The technology is green. The data is migrated. Everything IT promised has been delivered. But nobody talked to the people who actually have to change how they work.That gap — what I call the Adoption Gap — is where I live.I\'m an organisational psychologist who fell in love with the hardest kind of change there is: complex enterprise technology. ERP rollouts. CRM implementations. AI launches. The projects most people find dry or technical. Not me. I find them fascinating — because they are where the stakes are highest, and the human side is most neglected.After two decades in the trenches, I\'ve seen the same patterns destroy adoption over and over: Silent noise. Nobody complains. Key Stakeholders just stop showing up to workshops. Stop giving feedback. Stop caring. By go-live, your adoption trajectory is already broken — and you never saw it coming. The cascade of hope. HQ creates a \"Change Toolbox,\" holds one global briefing, and hopes the right engagement happens in Mumbai, Manchester, and Milan. It doesn\'t. Your program is HQ\'s priority #1. For the local manager, it\'s priority #20. The consultant trap. External teams build the plan, run the workshops, then roll off — and the knowledge walks right out the door. You can outsource your technical implementation. You can\'t outsource your culture.These aren\'t just observations. They\'re the problems that drove my team and me at COSYN to build The Change Playbook — a step-by-step protocol that empowers IT leaders to own their stakeholder engagement in-house, without being permanently dependent on expensive external consultants.It\'s not consulting. It\'s adoption insurance.I also host \"A Change in Conversation\" — a podcast and practical masterclass for IT leaders who want to turn their programs into career-defining success stories. Find it in the Featured section below.If you\'re leading a high-stakes tech transformation and the \"people side\" keeps you up at night — I\'d love to hear your story. Send me a connection request or DM.
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