Arnav Mohanty

About Arnav Mohanty

My experience centers on shaping and scaling measurement frameworks, aligning AdTech and MarTech ecosystems to commercial objectives, and driving Customer360 strategies across 1P/3P data. I have owned large-scale programs focused on sales attribution, media effectiveness, and omnichannel measurement, helping organizations establish outcome-driven decision engines. More recently, I have been responsible for driving Generative AI programs that elevate analytics from reporting functions to strategic decision systems. By embedding AI-enabled access to data into business workflows, these initiatives accelerate insight generation and enable leaders to act with greater precision across marketing and healthcare use cases.I lead enterprise-scale AI, analytics, and data strategy initiatives that help organizations turn marketing and commercial complexity into sustained business performance. I do this by partnering with executive teams to modernize how growth, measurement, and decision-making are enabled across omnichannel environments.

Experience

1. Associate Principal, Customer Success

   MathCo

   Feb 2023 — Present · Chicago, IL, US

   Enable HCP and consumer MarTech data stacks supporting omnichannel marketing, targeting, and analytics for pharma clients.Own enterprise ID Resolution programs, including LiveRamp SafeHaven deployments and core C360 initiatives.Lead data management and governance across digital and AdTech ecosystems, shaping metadata frameworks and scalable data consumption layers.Build and deploy Generative AI solutions for consumer and market insights, field force effectiveness, and faster data-driven decision-making.Advise senior stakeholders on AI data readiness, metadata strategy, and commercialization use cases across key marketing agendas.Manage cross-functional engineering and analytics teams in the US and India to deliver complex marketing data and AI programs.

Education

• University of Maryland - Robert H. Smith School of Business

  Master’s Degree, Management Information Systems, General

  2015 — 2016

• SRM IST Chennai

  Bachelor's Degree, Computer Science and Engineering

  2007 — 2011

Skills

• Agile Methodologies
• Management
• Extract, Transform, Load (Etl)
• Team Leadership
• Requirements Analysis
• Hp Qtp
• Consulting
• Sql
• Business Relationship Management
• Linux
• Qlikview
• Mysql
• Reporting & Analysis
• Microsoft Office
• Shell Scripting
• Consumer Insight
• Analytics
• Software Development Life Cycle (Sdlc)
• Business Process
• Databases
• Customer Relations
• Program Coordination
• Data Analysis
• Microsoft Excel
• Digital Marketing
• Unix Shell Scripting
• IT Service Management
• Test Automation
• Project Management
• Business Analysis
• Business Continuity Planning
• Application Monitoring
• Pl/Sql
• R
• Process Management
• Information Technology
• Java
• Business Intelligence
• Tableau
• Customer Relationship Management (Crm)