Arnava Asen
Founding Partner @One Of One Brands
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WORK HISTORY
Founding Partner @One Of One Brands
NY, US
One of One Brands is a brand strategy, design, and stewardship collective helmed by cross-industry experts Cynthia Davies (Managing Partner), Shehan Abrahams (Creative Partner), and Arnava Asen (Strategy Partner) focused on visioning, branding, and marketing authentic distinction.
EDUCATION
University of California, Davis
Consumer Psychology, Psychology + Sociology
Parsons School of Design - The New School
Master's Degree, Strategic Design Management
SKILLS
ABOUT ARNAVA ASEN
Adaptation is the best strategy. Copywriting to identity systems, package design to category repositioning, advertising campaigns to experiential and innovation, even internal change management and capability-building, I am that rare-breed strategist who has command of and curiosity for it all. A decade and a half of leading teams in some of the creative industry’s top agencies and consultancies, a masters in Strategic Design Management from Parsons at The New School, as well as an adjunct professorship in Design Thinking at Princeton University, my singular approach to stewarding a \'Living Brand\' is as much molded by lessons learned in the field as it is by a guiding adherence to informed and inspired insight. Blue-sky thinking anchored by tactical planning makes me the sort of brand marketer who doesn’t just see the future, nor even just react to it – I create it.
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