Arnav Lohe

Experience

1. Data Scientist

   Cardlytics

   Jul 2022 — Present · Atlanta, GA, US

   Leading data science initiatives that drive revenue growth and strategic decision-making for a $300M+ advertising platform. I specialize in developing advanced causal inference models for redemption liability prediction across post-serve campaigns, directly impacting revenue forecasting and risk management strategies.In this role, I serve as a strategic analytics partner to diverse internal stakeholders, translating complex statistical analyses into actionable business insights through advanced SQL, Python/R programming, and interactive Tableau/PowerBI visualizations. I quantify ROI and revenue impact of strategic initiatives, enabling data-driven decisions for product development and market expansion.As the subject matter expert for pricing strategy and margin optimization, I collaborate with Sales and Client Success teams to structure competitive deals and maximize profitability. I currently own pricing strategy and revenue optimization for $50M+ annual billings, achieving 15% year-over-year growth.Key Accomplishments:Enhanced post-serve redemption liability model performance by 10-20 R² percentage points across multiple industry verticals through novel feature engineering and causal predictive techniquesPioneered the company\'s first post-click redemption liability model achieving 80% R², enabling strategic transition to Cost-Per-Engagement (CPE) pricing and unlocking new revenue streamsDesigned standardized Spend Post Serve and margin simulation frameworks achieving 95% forecast accuracy while reducing pricing turnaround time by 40%Established operational excellence in custom campaign pricing and revenue forecasting processes

Skills

• Leadership
• Java
• Arduino
• Research
• Microsoft Office
• Team Building
• Matlab
• Powerpoint
• Microsoft Excel
• Axure
• Project Management
• Strategic Planning
• Microsoft Word
• Python
• Adobe Photoshop