Arnav Lala

Experience

1. Senior Software Development Engineer

   Sprinklr

   Jun 2024 — Present · Gurugram, IN

   Built backend capabilities for the Publishing module, enabling cross-channel content publishing andintegrations with major social platforms (Instagram, Facebook, LinkedIn, Reddit, YouTube).Owned the Translation Service processing∼150K requests/day across 120+ languages, implementingconfidence-based language detection and a multi-engine translation architecture (Google, Azure,DeepL).Architected cross-cloud signed URL infrastructure across AWS, GCP, and Azure, enabling securemedia access for customers after cloud migrations and supporting millions of media assets.Developed a high-throughput data migration utility to update media URLs across∼10M posts usingbatched processing with rollback safeguards, completing migration in∼2 hours without downtime.Designed and implemented a duplicate detection framework improving retry and idempotency handlingacross channels, reducing duplicate publishing incidents by∼30%.Built an AI-powered thumbnail generation system leveraging internal video-analysis models toautomatically select engaging video frames, eliminating manual selection for 50+ customers.Developed AI-driven caption generation by integrating Sprinklr Process Engine with OpenAI models togenerate 5 caption variations per request saving 30+ man-hours per month.Built and deployed Secure-Content signing pods via Helm-based configuration, offloading signing trafficfrom UI pods and reducing∼15% request load.Resolved high-priority customer issues in the Publishing–Cases pipeline within strict 24-hour SLAs, fixingcritical bugs and NPEs, resolving unit test failures, and performing historical data backfills to maintain systemintegrity and prevent regressions.Mentored junior engineers, reviewed pull requests, and participated in on-call rotations while owningproduction reliability for Translation and Publishing services.