Arnav Girdhar
Digital Lead @Lotus Herbals|Ex-GroupM|Ex-Omnicom
- Role
- Digital Lead - D2c at Lotus Herbals Pvt Ltd
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Arnav Girdhar
As a Digital Marketing Head with over 8.6 years of experience, I drive aggressive D2C…
Experience
Digital Lead - D2c
Jan 2025 — Present · New Delhi, IN
1) Proactively led coordination with Brand teams, developer, design team, Google, Meta, Operations and multiple vendors to successfully revamp the website within the defined timeline. Monitoring stock availability on daily basis.2) Optimized Google and Meta ad campaigns, improving Google ROAS from 1.6 to 2.6 and Meta from 1.8 to 2.2 by increasing overall conversion rate from 1.2% to 1.7%.3) Identified and rectified discrepancies in Google and Meta ads conversion tracking, Audience Targeting, Keywords selection, rewriting ad copies/assets, giving innovative creative ideas to boost CTRs ensuring accurate data-driven optimization.4) Implemented CRO strategies across product and collection pages on the new website to enhance user experience and drive conversions.5) Designed major Branding and sales campaigns media plans collaborating with partner agencies.6) Effectively managed the tech & CSM team focusing on upskilling, effective communication & ensuring timely project completion.7) Took charge of the CSM team, actively updating SOP, giving ideas to deal with Customer effectively to retain them, monitoring and presenting RTO and cancellation trends in key business reviews.8) Currently, supporting team in integration of tools like ChatBot (done), BIK AI, and Go Kwik checkout which will result in 60% time savings for the CSM team and improved customer engagement over website/CRM.
Education
Frankfinn Institute of Modelling & Acting
Modelling, Modelling
2016 — 2016
Chandigarh Engg College, Landran
bachelors, Electronics and communication engineering
2012 — 2016
Dics
Training, Digital Marketing
2017
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