Arnaud Marche
Digital Marketing Manager @Cushman & Wakefield
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WORK HISTORY
Digital Marketing Manager @Cushman & Wakefield
Drives the multi-channel Inbound acquisition strategy for Occupiers and Investors targets from its drafting, to operational deployment and budget monitoring (SEO, SEA, Social Ads, Marketplaces) ‣ Coordinates the editorial line and production of value-added content dedicated to traffic acquisition and lead generation (SEO articles, studies and insights, thematic newsletters, white papers.) from brief to media coverage ‣ Initiates technical evolutions on the brand\'s websites designed to permanently improve the user experience ‣ Integrates Marketing Automation and nurturing scenarios with strategic accounts (multi-channel ABM strategy) into CRM tools ‣ Structures dashboards and spreads performance indicators to the Board,/,/.
EDUCATION
Université catholique de Lille
Master 2 MIN, Marketing International et Négociation
Université catholique de Lille
Licence Langues Etrangères Appliquées, Anglais / Espagnol
ESG Executive Education
Master of Business Administration (MBA), E-Business - Digital Marketing Strategy
Universidad Alfonso X El Sabio
Diplomatura ADE, Idiomas, Economia, Gestion, Marketing
SKILLS
ABOUT ARNAUD MARCHE
Age 39, constant career evolution for the last 16 years in operational and strategic…
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