Arnas Janickas

About Arnas Janickas

Marketing Executive in app-first and gaming industries, driving growth and profitability in competitive, regulated markets.I have launched B2C brands, opened markets, and built highly effective teams from scratch in North America and Europe. Most recently, I spearheaded customer acquisition and retention for an app-first business (Unibet), managing a marketing and promotional budget in the eight-digit range across the US and Canada.My full-funnel marketing experience, combined with commercial and business development expertise, gives me a unique ability to lead teams with a mix of creativity, strategy, and measurable impact. I thrive on turning big ideas into reality and rallying people together to make things happen.Throughout my career- Built and launched brands in seven countries across Europe and North America, overseeing the entire go-to-market process from business case development to brand identity, launch strategy, first sale, and scaling- Led performance-driven growth and retention campaigns, driving brand awareness, customer acquisition, and LTV optimization across paid, owned, and earned channels- Built teams from zero to more than 50 individuals, fostering an agile, test-and-learn culture and instilling a growth mindset. I believe in empowerment through clear success definitions, whether for minor optimizations or large-scale objectives- Owned the full marketing funnel, excelling in both customer acquisition (brand strategy, growth, media, content marketing, product marketing) and retention strategies (CRM, customer lifecycle, loyalty programs, and product marketing)- Managed a nine-digit marketing budget in highly competitive and regulated markets, optimizing CAC vs. LTV while ensuring full-funnel visibility and KPI-driven decision-making.My expertise lies in growth marketing, performance media, app-first acquisition strategies, lifecycle marketing, and revenue optimization within fast-paced, competitive environments. I believe in the power of rigorous testing, data-driven execution, and bold creative thinking to build high-performing brands and sustainable business growth.

Experience

1. Sr Director, Gtm & Performance Creative

   Fanatics

   Apr 2025 — Present

Education

• ISM University of Management and Economics

  Bachelor of Science (BSc), Economics

  2010 — 2013

• Queen Mary University of London

  Bachelor of Science (BSc), Mathematics & Finance

  2007 — 2010

Skills

• Brand Development
• Poker
• Ppc
• Sponsorship Activation
• Online Gaming
• Online Marketing
• Trend Research
• Email Marketing
• Product Development
• Digital Marketing
• Management
• Strategy
• E-Commerce
• Online Gambling
• Brand Management
• Marketing Strategy
• Customer Acquisition
• Social Media
• Online Advertising
• Mobile Marketing
• Rtb
• Product Management
• Media Buying
• Affiliate Marketing
• Affiliate Management
• Product Marketing
• Sponsorship Management
• Social Media Marketing
• Marketing