Arnab D. Biswas
Manager, Digital Analytics Implementation @Scotiabank
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WORK HISTORY
Manager, Digital Analytics Implementation @Scotiabank
o Own the strategic roadmap for real-time data activation and personalization across bank’s mobile ecosystem, leveraging Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and Adobe Data Collection (ADC) to enable consistent, privacy-compliant audience orchestration across channels.o Lead cross-functional squads of product owners, developers, QA, and data engineers to design and deploy enterprise-scale data pipelines for mobile app analytics (Firebase/GA4), ensuring real-time clickstream ingestion, data quality, and activation readiness.o Architect cross-platform data models to unify customer identity and behavioural signals across iOS, Android, and Web — enabling personalized journey decisioning and audience segmentation in AJO and other downstream systems.o Define and govern analytics intake and validation frameworks, reducing implementation delivery lead times by over 30% and standardizing event-level QA, taxonomy, and schema governance across squads.o Partner with senior product and marketing leaders to embed clickstream data into decision-making and experimentation workflows, driving adoption of data-driven personalization and performance optimization.o Evangelize a data-first culture, enabling stakeholders to leverage behavioral insights for campaign targeting, user journey optimization, and real-time audience activation.o Act as the technical SME for analytics architecture and tag management systems — advising on SDK design, AEP integration, and performance optimization to balance user experience with rich behavioral tracking.
EDUCATION
University of Calcutta
Bachelor of Commerce, Accounting and Finance
Centennial College School of Business
Graduate Certificate, Global Business Management
SKILLS
ABOUT ARNAB D. BISWAS
Career Highlights:Scotiabank: Architected the end-to-end Mobile Data Framework (AEP & Firebase), unifying identity across Android and Swift for millions of users.The Globe and Mail (Sophi): Engineered an asynchronous, high-performance video tracking engine, reducing payload size by 33% and execution time from 100ms to <10ms for major global publishers.TELUS: Spearheaded cross-channel data integration strategies, unifying disparate ad-tech and data lake sources into a single customer view.I operate as a Strategic Technical Partner to the C-Suite: translating complex architectural constraints into clear business risks and opportunities.Competencies: AEP Architecture | Real-Time CDP | Mobile SDK Engineering (Swift/Kotlin/JS)| Technical Due Diligence | Enterprise Data Governance.
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