Arnab Basu

About Arnab Basu

A dreamer, Entrepreneur, Behaviour Enthusiast & Keen Observer Planning to create deep impact with experience and insights• Nurturing young minds to focus on behavioural development and preparing them with the right mindset to achieve their full potential• Entrepreneurial and corporate senior-level management experience in high-tech leadership - sales, business development and daily operations for, retail, pharmaceuticals, e-commerce & Government sectors, consumer products, wholesale, manufacturing and supply chain environments.• Formulate breakthrough innovative strategies for effective business plans; skilled in opportunity identification, competitive analysis, market positioning, brand management, contract negotiation, process reengineering and overall integration.• Advise senior management and directors of various business implications, for solid policy decisions; track emerging industry trends; technology strategy, analytics, target and shape niche-driven marketing • Deploy Lean Management processes, applications and techniques: Just-in-time, Rapid Application Development, Extreme Software Development, Balanced Scorecard, Activity Based Costing, Business Process Redesign, Reengineering, Lean Manufacturing, Supply Chain Management, Business Transformation and Continuous Improvement, mastering technology and content, building team & capabilities, and excelling in core management practices.• Technology application and business integration; formulate requirements, analyze business benefits and payback, qualify and select suppliers, lead technical teams in implementation, integration, software configuration and development.• Tech enabled Marketing & Sales – using technology to manage customer lifecycles, track sales and channel performances and improve Marketing ROI.• Tech Enabled Operations - Helping clients set up and drive large programs for success, capture value throughout an ERP system’s lifecycle; before implementation( e.g. business case development), during implementation( e.g. pilot programs and rollout assistance), and after implementation (e.g. ERP turnaround, value capture)

Experience

1. Director Convenor

   Pointers Business Forum

   Sep 2023 — Present · Kolkata, IN

   Pointers Business Forum or PBF is a unique alumni group of South Point High School formed during the Covid pandemic with the express purpose of creating a platform for handholding with fellow entre-preneurs and startups. The idea is to understand, learn and grow together through knowing each other and the respective areas of work. With nearly 600+ members spread across the globe, PBF functions almost like a parallel chamber of commerce, offering a potent vehicle to network, disseminate business information, generate leads and grow our respective enterprises through exchange of information and sharing of leads and contacts.

Education

• Emeritus

  Online PGD Certificate, Digital Business

  2019

• South Point High School

  XII

  1985 — 1999

• Indian Institute of Management, Calcutta

  PGDCM, Computer Aided Management & Dual Specialization

• Jadavpur University

  Engineer’s Degree, Computer Engineering

• Cornell Johnson Graduate School of Management

  Online Certificate, Leading in Business Technology Program

  2019 — 2019

• MIT Sloan School of Management

  Doctor of Philosophy - PhD, Computer/Information Technology Administration and Management

  2014 — 2019

• University of Calcutta

  Bachelor’s Degree, Computer Applications(Major)

  1999 — 2002

Skills

• Management Consulting
• Business Intelligence
• Competitive Analysis
• Consulting
• Analytics
• Business Transformation
• Management
• Business Analysis
• Crm
• Leadership
• Marketing
• Strategy
• Entrepreneurship
• Business Development
• Team Management