Arnab Bhattacharya

About Arnab Bhattacharya

With over 10 years of experience in sales, customer engagement, and business development, I am passionate about creating innovative solutions that address real-world challenges and deliver value to customers and stakeholders. As an Entrepreneur in Residence at Adbuffs, I leverage my expertise in marketing, data analysis, and strategic alliances to identify new opportunities, validate business models, and launch scalable ventures in the digital space.Prior to joining Adbuffs, I worked with WheelsEye, a leading technology platform for the logistics industry, where I handled enterprise partnerships and alliances, and led a team of territory sales managers across four states in Eastern India. I successfully increased the customer base, revenue, and retention rate by implementing data-driven strategies, streamlining sales processes, and enhancing customer experience. I enjoy collaborating with diverse teams, learning new skills, and exploring new domains. I aspire to contribute to the social and economic development of the country.

Experience

1. Entrepreneur in Residence

   Adbuffs

   Feb 2023 — Present · Kolkata, IN

   Lead — Growth & P & LCurrentLeading 4 departments — Sales, Account Management, Production, and Social Media & Influencer Marketing across a 120-member team. Consulting with Legal, Data, and cross-functional teams on business strategy and operations. Serviced 550+ brands including Honasa, ThriveCo, Zanskar, Economic Times and many more.Head of Production, Social Media & Influencer Marketing, Sales and Account ManagementMay 2025Built the Social Media and Influencer Marketing business from zero as an alternate growth channel for Adbuffs. Took over the UGC production wing at 60+ day turnaround, brought it under 5 days. Set up every process, team and playbook for D2C brands. Producing over 150+ pieces of content for brands Month on Month.Head of Sales & Account ManagementFeb 2023Ramashish was a senior from my MBA institute. He had asked me while forming the company whether I\'d want to join him to start it. I wanted to learn more about building businesses first. Came back to him later.Joined a 40-member team with zero knowledge of digital media but full knowledge of sales. Spent the early days just understanding the work. Learning services, product logic, gaining insights. Probably still learning something new every day.What helped was building processes. Processes helped scale. Made funnels, tried sales methods, optimized sales calls, tracked everything in between. Sales grew 100% year on year. Account management had its own battles. Credit was a real issue. Solved it by being at it consistently, collections hit 97% within 30 days. Set up processes end to end — onboarding to execution to offboarding — with extreme customer centricity. Helped frame the vision and mission together with the team.

Education

• Indian Institute Of Social Welfare and Business Management

  Master of Business Administration - MBA, Marketing

  2016 — 2018

• St. Thomas Boys’ School

  High School, Basic Science

  1999 — 2007

• St. Thomas Boys’ School

  10 + 2, Physics, Chemistry, Maths, Biotechnology

  2007 — 2009

• St. Peter's University

  Bachelor of Engineering (B.E.), Aerospace, Aeronautical and Astronautical Engineering

  2009 — 2013

Skills

• Public Relations
• Business Strategy
• Microsoft Office
• Team Leadership
• Team Management
• Autocad
• Office Administration
• Entrepreneurship
• Start-Ups
• New Business Development
• Market Research
• Customer Engagement
• Business Innovation
• Business Development
• Catia
• Airframe
• Team Building
• Management
• Ansys
• Analysis
• Marketing Management
• Project Management
• Engineering
• Aircraft Propulsion