Arnab Saha

About Arnab Saha

Entrepreneurial, Strategist, Visionary and an accomplished Senior Management Sales & Marketing and Business Development Executive, known throughout the industry for delivering and sustaining revenue and profit gains within highly competitive retail markets. Leveraging 27+ years of insightful experience with the largest manufacturer of automotive and industrial lead-acid batteries in India, having plants in India and Sri Lanka and dealership network in 45 countries spanning across 5 continents. Functioning in Executive Leadership roles since over last 17 years with proven credentials in identifying business opportunities, developing innovative marketing strategies, acquiring individual & institutional clients, enabling successful new product introduction, positioning products through effective advertising & promotions and achieving sales growth and business development.Extensive experience in distribution network set-up & expansion, maintaining relationship with channel partners, executing dealer loyalty programs and facilitating modernization of dealer network. A change management expert, implementing process improvement initiatives to streamline operations, improve productivity and enhance internal controls. Functional experience as Project Leader for Oracle 11i EBS & SAP CRM application implementation, understanding & mapping business processes, analyzing requirements and implementing ERP systems. Exceptional communicator, utilizing consultative sales style, strong negotiation, problem solving, client needs assessment capabilities and team leadership capabilities in driving operational excellence.Specialties: Strategic Planning, Sales & Marketing, Business Development, Revenue & Profit Growth, Distribution & Channel Partner Management, Key Account Management, Product & Brand Management, Contract Negotiation, Turnaround / Change Management, Customer Relationship Management, Team Building & Leadership

Experience

1. President New Business

   Exide Industries Limited

   Apr 2002 — Present · Kolkata, IN

   Career GrowthMay 2019 - Present President – New Business, Exide, KolkataApr 2016 - Apr 2019 President – Automotive Sales & Marketing, Exide, Kolkata,Apr 2014 - Apr 2016 Executive Vice President – Automotive Sales & Marketing, Exide, KolkataApr 2012 - Apr 2014 Vice President – Automotive Sales, Exide, KolkataApr 2005 - Mar 2012 Vice President – Automotive Marketing, Exide, MumbaiApr 2002 - Mar 2005 Chief Operating Manager (West), Exide, MumbaiAssociated for 27+ years with Exide, progressed through challenging roles and responsibilities. Functioning in senior management positions since 2002. Instrumental in the transformation journey of the organization as Change Management Leader.Headed sales operations and administrative functions of 7 Branch Offices as Chief Operating Manager (West). Maintained relationship with the dealers, individual & institutional clients.Implemented market segmentation & penetration strategies, ensured sales growth and achieved targets.Handled responsibilities of Automotive Sales & Marketing, prepared plans for acquisitions, organized promotional schemes, developed strategies to achieve revenue & profit growth for categories like Modern, Institutional & Retail Trade.Headed the All India Customer Service & Applications.Handled and developed relationship with channel partners (dealers, sub-dealers) through innovative programs, incentive schemes and service initiatives.Managed distribution channel of over outlets. increased the distribution & logistics infrastructure.In the current role, ensuring continuous innovation in products, developing strategic opportunities, building and managing team to achieve targets and ensure business development.Targeting long term channel partner prospects, Identifying and closing strategic partnerships.

Education

• NIT Agartala

  Bachelor of Engineering (BE), Mechanical Engineering

  1987 — 1991

• XLRI Jamshedpur

  Management Development Program on Effective Marketing

  1996 — 1996

• Asian Institute of Management, Manila, Phillipines

  Marketing Strategy Course

  2000 — 2000

• ISB, Hyderabad

  Executive Education Program on Accelerated Sales Force Performance

  2014 — 2014

Skills

• Team Management
• Competitive Analysis
• Sales Management
• Marketing Strategy
• Market Research
• Dealer Management
• Business Strategy
• Automotive
• Sales Operations
• Manufacturing
• New Business Development
• Negotiation
• Market Analysis
• Vehicles
• Marketing
• Key Account Management