Arnab Roy

About Arnab Roy

Digital Marketing and Research Senior Associate with over 6+ years of experience in the…

Experience

1. Digital Marketing and Research Senior Associate

   Google Operations Center

   May 2022 — Present

   A highly knowledgeable Google Ads specialist. In my current role, I collaborate with Google to support Southeast Asia market LCS clients in achieving their digital marketing goals. I lead the planning, execution, and optimization of complex Google Ads campaigns across various formats, including Search, Display, Video, App, and PMax, to maximize ROI. My responsibilities also include developing seasonal media plans in collaboration with cross-functional stakeholders, creating customized marketing initiatives, and assisting quality assurance and training teams by drafting SOPs to enhance team efficiency. I compile and present detailed campaign performance reports to stakeholders, enabling data-backed decision-making.Achievements: I have generated approximately $65 million in revenue across South Asian Frontier countries through strategic upselling and innovative budget implementations. Additionally, I contributed to a revenue increase of $30 million during key sales periods for LCS accounts, showcasing the effectiveness of the digital marketing solutions I implemented. My excellence in campaign optimization has led to improved client retention rates and enhanced overall satisfaction. I also developed and executed high-impact marketing campaigns that increased brand visibility and engagement for key clients, while enhancing the training and onboarding processes for new team members.

Education

• Internshala Trainings

  Digital Marketing Certification Course, Digital Marketing

• Manipal University Jaipur

  Master of Business Administration - MBA, Marketing