Arnab Majumdar
- Role
- Strategy and Marketing Manager at Wipro
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Arnab Majumdar
Organized, creative, and highly efficient, I have deep experience in cross-functional…
Experience
Strategy and Marketing Manager
Jun 2017 — Present
Purpose: Elevate the Wipro brand in the Digital Experience Services space through business strategy, analyst relations, integrated GTM strategy, and marketing execution. Analyzed business metrics, providing actionable insights and supported senior leaders in executing strategic initiatives for growth and profitability – Margin, revenue, execution excellence, demand generation Analyzed cost layers and created targeted strategic roadmaps like resource rotation & re-allocation, outsourcing/shared services, captive re-orgs, etc. to target margins Benchmarked KPIs for functions like SCM, Marketing, and Finance and developed strategies to influence and optimize Analyzed processes and workflows to discover and design digital interventions like intelligent decision systems, automation, platforms, experience innovation, and governance systems to create opportunities for optimization Visually mapped AS-IS processes and designed TO-BE processes augmented by digital enablers to streamline and accelerate business critical processes Produced quarterly market and competitive intelligence, product offering and market alignment reports to support strategic initiatives for growth and differentiation. Collaborated with sales and delivery leaders to create proactive proposals, market analyses, and value chain insights including industry/account-specific use cases, and success stories. Identified and built relationships with leading analysts in DX space to manage advisory sessions and drive cross functional responses and briefings Identified and assessed M&A prospects, and cultivated growth partnerships, fostering offering enhancement and co-ideation Designed and executed successful lead generation campaigns and events across email, social media, owned media, and events. Achievements 40+ case studies authored 50+ Analyst responses led for positioning at Gartner, Forrester, IDC, ISG, HFS, Everest etc. 100+ Digital campaigns executed across e-mails, social media, PR, and events (print)
Education
Indian Institute of Management, Ranchi
Post Graduate Diploma in Management, Finance, General
National Institute of Technology Silchar
Bachelor of Technology (B.Tech.), Mechanical Engineering
2008 — 2012
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