Arnab Chatterjee
Center Manager at Unipath Speciality Laboratories Ltd. * Passionate marketer
- Role
- Center Manager- Regional Lab at Unipath Specialty Laboratory
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Arnab Chatterjee
Marketing & Branding Professional with 12+ years of experience across healthcare…
Experience
Center Manager- Regional Lab
Aug 2024 — Present · Kolkata, IN
1) Brand Custodianship: Maintain and enhance the lab\'s image in the healthcare market.(2) Strategic Collaborations: Build relationships with doctors, corporates, and institutions.(3) Local Outreach: Promote services through community engagement and health programs.(4) Revenue Growth: Drive campaigns to boost test volumes and meet financial targets.(5) Patient Experience Design: Ensure seamless and patient-centric services.(6) Crisis Management: Handle public relations during emergencies or reputational risks.(7) Market Intelligence: Monitor competitor trends and customer needs.(8) Campaign Innovation: Develop creative marketing strategies for specialized tests.(9) Digital Engagement: Manage online presence and social media platforms.(10) Service Promotion: Highlight unique lab offerings and packages.(11) Team Leadership: Train and motivate staff for operational efficiency.(12) Event Management: Organize impactful health camps and awareness drives.(13 ) Quality Advocacy: Uphold high service standards.(14)Public Relations: Act as the lab\'s spokesperson for media interactions.(15) Performance Metrics: Track and report on key business indicators.
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