Armistead Booker

About Armistead Booker

I am passionate about creating opportunities for inclusive multi-generational connections, especially through visual and digital storytelling, marketing, and communications strategy, to amplify the impact of artists, families, and organizations for the greater good.🧵 Currently: I am digital strategy lead at P/Kaufmann, a textile studio with a 70-year heritage, building brand expression, digital ecosystems, and narrative strategy that honors their rich legacy and drives contemporary relevance and excitement. Previously: I was showrunner and producer two online kids shows, Mondays with Mé, an arts education and literacy program; and Kids Digital Lab, a family-friendly online kids show based in Brooklyn. I led digital media, community engagement, and marketing strategy for Metropolis Ensemble, a Grammy-nominated orchestra. Before that: I was director of design and educator at the American Museum of Natural History for thirteen years, developing digital experiences for millions of visitors; director of communications at Trinity Grace, a community-building nonprofit; and a creative strategist at FiveStone, a creative agency in New York City. I have a passion for storytelling for kids of all ages and creating opportunities for meaningful family connection across generations. My wife Elisa and I live and breathe on the sleepy end of Park Slope, Brooklyn with our two kids Benjamin and Elizabeth, three generations of hostas, and a well-loved Brio train set.

Experience

1. Digital Strategy Lead

   P Kaufmann Contract

   Nov 2025 — Present · New York, NY, US

   Bridging marketing, sales, and studio through brand expression and narrative strategy with a textile studio creating innovative fabrics for the hospitality industry, including the development of a trade magazine cover article and photoshoot.+ Strengthening digital ecosystems and production processes for online channels, print collateral, and video platforms, including a launch film and rollout for a custom color digital tool.

Education

• William & Mary

  BS, Geology

  1998 — 2002

Skills

• Museums
• Web Design
• Fundraising
• Videography
• Non-Profit Consulting
• Blogging
• Event Planning
• Museum Education
• Art Direction
• Science Education
• Graphic Design
• Music
• Motion Graphics
• Photoshop
• Creative Strategy
• Adobe Illustrator
• Creative Direction
• Public Speaking
• Marketing
• Non-Profits
• Nonprofit Organizations
• Social Media
• SEO
• Photography
• Brand Development
• Research
• Editing
• Nonprofits
• Graphics
• Adobe Creative Suite
• Storytelling
• Brand Developement
• Wordpress
• Illustrator
• Indesign