Armin Baig
Director of Sales & Marketing @Kritik
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WORK HISTORY
Director of Sales & Marketing @Kritik
I am excited to take ownership of the full sales cycle, managing both the Sales and Marketing teams - driving growth full steam ahead.
EDUCATION
Ryerson University
Master of Engineering Innovation and Entrepreneurship
Jawaharlal Nehru Technological University
Bachelor of Technology, Electronics and Communications Engineering
SKILLS
ABOUT ARMIN BAIG
Core belief: People and execution are the ultimate differentiators.GTM Philosophy: Be an entrepreneur, be customer-centric, and adopt the Lean StartupMethodology of hypothesis-driven Build-Measure-Learn loops. Measure everything butfollow only the few “true north” metrics. Maintain strong alignment and integrationbetween Sales, Marketing, Product and Customer Success teams.Leadership philosophy: Inspire and empower people to be ambitious and autonomous.My people management style is best described in the book “The Way of the Shepherd”.I thrive in a fast-paced startup work culture typical of fast-growing early-stage andgrowth-stage companies. Comfortable wearing multiple hats, being an individualcontributor, and a GTM leader with a strategic big-picture lens.My superpowers lie in building effective and predictable multi-channel demandgeneration and revenue marketing engines, as well as aligning sales and marketing to driverevenue growth.In SaaS, whether it’s sales/product-led, marketing is always a major catalyst!
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