Armen P.

About Armen P.

Senior Product & Experience Designer with a passion for creating captivating and seamless…

Experience

1. Sr Director of User Interface & Experience

   Mylife.Com

   Jul 2012 — Present · Westwood, CA, US

   Provide leadership, hire and train UI/UX team.• Led design team to ideate and create new core product features thereby increasing overall user satisfaction.• Oversee and manage product design road map to maximize resource allocations and privatizations.• Ensure the UI/UX team delivers high quality work by following best practices in user-centered design, and follow XD principles & design standards.• Craft end-to-end customer journeys that brought real results to all channels of the business. Acquisition:( ↑ 30%) Facebook, SEM, SEO, Public Profile and On-boarding.Increased top of the funnel traffic conversion into onboarding/registration. Conversion:( ↑ 18%) Revenue optimization (payment, cross sell, up sells)Driving increased (VPR) Value per Registrar by Optimizing Payment, Upsell/Cross-sell Experiences. Retention:( ↑ 23%) Core product experience (Logged In Profile, Dashboard, People Search, Identity, Who’s Searching for You, Public Record Remover) Increasing (LTV) Life Time Value for both People Search and Identity products. Distribution:( ↑ 10%) End-to- End SDK/widget for B2B partnersImproved registration & conversion from some of the largest online dating platforms.• Foster a culture of smooth, collaborative partnerships between Design, Product, and Engineering at all levels.• Manage projects, including prioritizing and critiquing of work, providing strategic recommendations, and ensuring successful concept deliverables.• Create the best-in class user experience with in People Search space, through user research, refining of business features, user flows, wireframes to creation of high-fidelity designs.• Responsible for 60 million registered Mylife™ user profile pages.

Skills

• Advertising
• Web Design
• Visual Identity
• Information Architecture
• Persona
• Rally
• Iteration
• Omnigraffle
• Adobe Photoshop
• Lean UX
• Visual Identity Design
• Data Driven Design
• Usability
• Powerpoint
• User Experience Design
• Interaction Design
• User Stories
• Agile Project Managment
• Standups
• Responsive Design
• User Centered Design
• Digital Media
• Basecamp
• Mobile Applications
• Art Direction
• User Interface
• User Interface Design
• Wireframes
• SEO
• Agile & Waterfall Methodologies
• Presentations
• Scrum
• Graphic Design
• Creative Direction
• Profile Design
• Dreamweaver
• Illustrator
• User-Centered Design
• Agile UX
• User Experience