Armeen Kapadia Basavaraju
Senior Content Designer // Prev at Google and Oracle
- Role
- Senior Content Designer at Microsoft
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Armeen Kapadia Basavaraju
I am a graphic designer turned writer. I’ve been passionate about books ever since I can remember. I also love drawing, and went to design school, where I was the voluntary editor of many design theses. Since 2012 I’ve been a writer. I co-founded a writing consultancy called Steta, in India. From 20••••24 I have worked as a writer in tech. I was the first UX Writer at Google and later at Microsoft in Bangalore, India. I’ve been a player and coach in these roles. I’ve developed a short introductory course on UX Writing, and I’ve evangelised UX Writing as the first practitioner of the discipline. From 2023-25 I lived in Austin, Texas. I worked with Google Search in a contract role to improve the quality for AI Overviews. I\'ve written a book of short stories \'Crossroads\'. Two stories from the book were originally published in literary magazines — Amarillo Bay and The Louisville Review. Another story was selected for the Writers and Artists Shortlist in 2016. Crossroads was also selected by the Austin Public Library for sale in their bookstore in January through April 2025. I participated in the Greater Austin Book (GAB) Festival 2025 as a writer. I\'m currently working as a content designer at Microsoft Teams in Bangalore, India.
Experience
Senior Content Designer
Nov 2025 — Present · Bengaluru, IN
Designing content for Teams Admin Center– Building content guidelines and consistency in terminology – Improving Copilot prompts– Working towards improving the NPS– Coaching a writing team
Education
St. Mary's School, Pune
ICSE, Higher Secondary
1987 — 1998
National Institute of Design
Post-graduation, Graphic Design
2006 — 2009
Sophia Polytechnic, Mumbai
Govt. Diploma, Applied Art
2000 — 2005
Skills
- Writing
- Storytelling
- Information Architecture
- Publishing
- Content Writing
- Editing
- Digital Copywriting
- Visual Communication
- Content Design
- Content Development
- Web Content
- Technical Writing
- Biography
- Editorial
- Ghostwriting
- Proofreading
- Creative Writing
- Content Strategy
- Information Design
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