Arman Kazarian
Senior Data Scientist @Infineon Technologies
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WORK HISTORY
Senior Data Scientist @Infineon Technologies
Munich, DE
As the lead for digital marketing analytics within one of Infineon Technologies’ four divisions, I led the design and implementation of the analytics function—transforming a greenfield environment into a mature, data-driven decision support system.• Built from scratch a scalable analytics infrastructure: designed a unified data architecture, integrated diverse marketing and CRM data sources, and developed ETL pipelines based on the bronze–silver–gold layer model using MageAI for orchestration.• Delivered descriptive analytics via Tableau dashboards to provide actionable insights into campaign performance, channel effectiveness, and overall marketing impact.• Enabled ROI-optimized budget allocation by identifying high- and low-ROI campaigns and marketing channels, connecting CRM and marketing datasets to calculate true business value.• Developed attribution models to evaluate the real impact of marketing campaigns across touchpoints.• Contributed to marketing automation by identifying and automating repetitive digital marketing processes to improve operational efficiency.• Defined and executed the division’s end-to-end analytics strategy across descriptive, predictive, and prescriptive layers.• Adopted a product mindset in analytics: established a roadmap, defined roles, standardized use case development, and created comprehensive documentation.• Collaborated with senior marketing leadership to translate strategic challenges into data-driven solutions.• Managed and mentored a small analytics team of 2 working students and 1 full-time data analytics engineer.
EDUCATION
American University of Armenia
Bachelor of Business Administration - BBA
Vienna University of Economics and Business Administration
MSc
ABOUT ARMAN KAZARIAN
I bridge the gap between business strategy and data science. With a foundation in account and project management, a master’s in Quantitative Finance, and experience as a data scientist at Red Bull, I bring a rare combination of commercial acumen and technical depth. At Infineon Technologies, I built the digital marketing analytics function from scratch for one of the company’s core divisions. From data architecture and ETL pipelines to attribution models and ROI optimization, I developed a full-stack analytics ecosystem enabling data-driven decisions at scale. My approach blends product thinking, strategic collaboration, and hands-on technical execution to drive measurable business impact.
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