Armando Vazquez
Growth Marketer & Creative Strategist | Paid Media, Content & UGC | AI-Driven Performance
- Role
- Senior Paid Social Strategist at Smashtech
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Armando Vazquez
Performance-driven growth marketer with 5+ years of experience leading paid social and multi-channel acquisition for consumer brands, managing $40M+ in lifetime ad spend across Meta, Instagram, TikTok, and emerging platforms.My work lives at the intersection of performance marketing, creative strategy, and content execution. Built and scaled campaigns by pairing data-driven optimization with a deep understanding of how content actually performs in-feed.In addition to paid media leadership, I actively create and test short-form content myself — particularly in fitness, running, and lifestyle — which gives me firsthand insight into creator workflows, hooks, storytelling, and platform-native formats. This creator perspective directly informs how I approach creative strategy, testing frameworks, and growth.I leverage AI tools to accelerate ideation, copy development, creative iteration, and performance analysis — helping teams move faster while maintaining quality and strategic rigor.I’m especially drawn to roles that blend strategy and execution, and that sit close to content, creators, sports, wellness, and culture. I thrive in environments where creative thinking and performance accountability go hand in hand.
Experience
Senior Paid Social Strategist
Feb 2023 — Present · San Diego, CA, US
Proficiently manage and optimize multiple ad accounts on social platforms, including Facebook, Instagram, and TikTok-Led creative strategy and testing across UGC, lifestyle, and creator-led content formats to drive performance gains across paid social-Partnered closely with creators and internal teams to develop platform-native content optimized for engagement and conversion-Integrated AI tools into creative ideation, copywriting, and analysis workflows to improve speed, testing velocity, and campaign performance-Create and conceptualize user-generated content and compelling copy for all acquisition channels-Mentor and onboard new team members, providing essential training and resources to ensure overall team success.
Education
California State University San Marcos
Bachelor of Business Administration - BBA, Finance
2015 — 2017
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