Armando Polanco

About Armando Polanco

Over seventeen years accomplished experience within the media and entertainment industry, with a focus on the content distribution and marketing of MSG and Fuse to the cable, satellite, telco and new media businesses. Currently reside at MSG Media, and formally at the VIACOM Media Networks (MTV Networks & BET Networks) for over fourteen years. Responsible for the content distribution and marketing of twenty nine entertainment brands across multiple platforms including cable, satellite, telco, online,mobile, VOD, HD and iPad. Networks include MTV, VH1, Nickelodeon, Spike TV, CMT, Comedy Central and BET. Specialize in contract deal negotiation and support, as well as marketing and account management for the top cable, satellite, wireless and digital media companies in the US and Caribbean. In addition, I have a proven record of establishing and maintaining strategic relationships, developing print, promotional spots, online media,multi-brand marketing campaigns, and coordinating special events. Dynamic communication, presentation project planning and event planning skills. Motivational leader, natural team player, and creative solutions developer with history of delivering results.Specialties: Media content distribution and marketing accross all multiplatform technologies including cable, satellite, telco, wireless and digital across the US and Caribbean.

Experience

1. Vice President, Content Distribution & Affiliate Partnerships

   Sphere Entertainment Co.

   Sep 2015 — Present · New York, NY, US

   Responsible for affiliate sales, sales operations, affiliate communications and affiliate partnerships for all MSG Network affiliates and charged with increasing content licensing revenue, as well as, securing greater distribution of the MSG Networks’ channels.

Education

• Hofstra University

  BA, Marketing

• Harvard Business School

  CTAM University Executive Management , Digital Communication and Media/Multimedia

  2014

Skills

• Partnership Marketing
• Strategic Planning
• Integrated Marketing
• New Media
• Advertising
• Digital Distribution
• Product Marketing
• Lead Generation
• Social Networking
• Brand Awareness
• Contract Management
• Entertainment
• Strategic Partnerships
• Mobile Devices
• Digital Marketing
• Relationship Marketing
• Mobile Marketing
• Event Management
• Digital Strategy
• Event Planning
• Multi-Channel Marketing
• Online Marketing
• Marketing Management
• Email Marketing
• Television
• Social Media
• Sports Marketing
• Direct Marketing
• Brand Development
• Broadcast
• Strategy
• Media Buying
• Leadership
• Digital Media
• Sales
• Online Advertising
• Public Relations
• Brand Management
• Content Strategy
• Marketing Strategy