Armando Diana
B2B Marketing Leader Driving Revenue Growth | Demand Generation, GTM Strategy, & Product Marketing for High Tech Solutions
- Role
- Director of Product Marketing at Fortinet
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Armando Diana
Marketing teams rarely struggle with activity. They struggle with alignment, translating…
Experience
Director of Product Marketing
Jun 2022 — Present · Sunnyvale, CA, US
Driving global go-to-market strategies for multiple cybersecurity product suites, delivering 22% YoY revenue growth through persona-based segmentation. Spearheaded demand generation and ABM programs that increased pipeline by 43% and expanded new logo acquisitions by 32%. Elevated sales enablement with tools and content that shortened sales cycles and boosted deal sizes, while optimizing pricing to improve margins across a $4.6B portfolio.
Education
Fairleigh Dickinson University
BS
Skills
- Creative Writing
- Community Outreach
- Press Releases
- Promotions
- Market Analysis
- Fundraising
- Marketing Strategy
- Copywriting
- Journalism
- Management
- Team Building
- Corporate Communications
- Product Marketing
- Publicity
- Analysis
- Product Requirements
- Program Management
- Imagination
- Product Launch
- Strategic Partnerships
- Strategic Communications
- Marketing Communications
- Public Relations
- Internal Communications
- Proofreading
- Media Relations
- Writing
- Leadership
- Social Media Marketing
- Social Media
- Marketing
- Copy Editing
- Demographics
- Messaging
- Product Life Cycle Management
- Competitive Analysis
- Start-Ups
- Community Relations
- Editing
- Product Management
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