Armando Ari Ackerman
Partner and Ecosystem Marketing Leader @SAP
Signup · Get unlimited contacts
WORK HISTORY
Partner and Ecosystem Marketing Leader @SAP
I established program messaging architectures and developed positioning documents to highlight value propositions. I enjoyed identifying buying personas for channel partners, including system integrators, resellers, ISVs, and technology companies. In addition, I led a team of four global marketing managers to engage customers and drive revenue through coordinated GTM strategies. I also supported internal teams focused on direct sales, leveraging data gathered by assessing key performance indicators (KPIs) to revamp multiple marketing initiatives.SELECT ACHIEVEMENTSSpearheaded partner GTM strategies seeking out new partners, collaborating on joint campaigns, and enabling them to market to their own customers; drove 63% increase in campaign content consumption.Built new framework for innovative workshops, providing hands-on exposure to Cloud solutions; introduced program internationally across product lines, resulting in 90%+ partner re-engagement / renewal rates.Expanded trainings that began with 60 SAP Business Data Cloud (BDC) workshops leading to over 200 events; orchestrated successful rollout of eight other solution areas more than doubling marketing influenced pipeline.Held global quarterly briefings with hundreds of attendees, leading 1:1 in person and remote discussions as well; informed partners on most effective marketing strategies and provided tailored content / campaign guidance.Evaluated partner potential and readiness, assessing maturity and selecting optimal campaign styles; designed specific enablement programs with a ‘digital first’ approach to multi-pronged marketing motions.Shared partner expertise with direct sales and marketing teams, building joint value propositions; encouraged bi-directional collaboration, strengthening co-marketing efforts utilizing whitepapers, speakers, and customer stories.
EDUCATION
Brandeis University
Bachelor's degree, Economic and Politics
Questrom School of Business, Boston University
MBA, Business Administration and Management, General
SKILLS
ABOUT ARMANDO ARI ACKERMAN
I am an accomplished senior marketing professional and have diverse international experience as both an individual contributor and a people manager. As a data-driven leader, I am proud of my ability to contribute to millions in revenue for software, professional services, consumer products companies, and channel partners. I am passionate about demand generation and enjoy leading digital campaigns, branding / co-branding activities, and field events. In addition, I am fluent in English, Spanish, and Portuguese.CORE SKILLSDigital Advertising & Search Marketing, Automation & Lead Nurturing, Operations & Process Optimization, Program Architecture, Partner/Co-Marketing, Team Leadership, Budgeting, Data Analysis & Reporting MARKETING STRENGTHSGo-To-Market (GTM) Strategy, Demand Generation, Field Marketing & Events, Growth Marketing, Brand Identity & Co-Branding, Thought Leadership & Customer Stories, Multi-Channel ExecutionKEY SOLUTIONSSpend Management and Procurement Accounting, Tax, and Payroll Contingent Workforce Management, Cloud Enterprise Resource Planning (ERP) Business Intelligence (BI) Supply Chain Management (SCM), Capital Real Estate Project, Portfolio, Lease, and Facilities Management IBM Global Services (IBM), AI-driven Workflow Automation Global HR, Financial, M&A, and Legal Compliance Solutions
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.