Armando Maldonado
Executive Producer | Creative Ops, Production & Post
- Role
- Executive Producer at Sol de Janeiro
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Armando Maldonado
Armando Maldonado is an Executive Producer and department builder with over a decade of experience leading production, post-production, and content development across beauty, fashion, and lifestyle brands.He currently heads production at Sol de Janeiro, where he built the function from the ground up—hiring senior leads across pre-production and post, implementing end-to-end systems, managing multimillion-dollar budgets, and partnering with the CCO and CMO to bring high-impact campaigns to life.Previously, he led creative production at boutique agency School House, delivering work for clients like La Mer, Dr. Dennis Gross, JVN, and Joanna Czech, and helping position the agency for acquisition through its content arm.Armando’s approach blends creative vision with operational clarity. He thrives in environments where storytelling meets structure—and is always open to connecting with creative leaders, producers, and brands building what’s next.
Experience
Executive Producer
Jul 2023 — Present · NY, US
Built and currently lead the brand’s in-house production function, overseeing pre-production, post, studio operations, and DAM- Hired and structured a senior team across disciplines; implemented cross-functional systems, workflow tracking, and budget controls across multimillion-dollar production budgets- Partner closely with the CCO and CMO to execute high-impact, campaign-driven creative from concept through delivery- Created scalable infrastructure for both large-scale global shoots and agile in-house productions.Led a cultural and operational transformation of the team—moving from chaos to clean systems and creative-first execution- Recognized by leadership for bringing clarity, collaboration, and executional excellence to every stage of production.
Education
Parsons School of Design - The New School
Continuing Education, Graphic Design & Adobe Suites
Skills
- Event Producing
- Fashion
- Sourcing
- Creative Direction
- Marketing
- Set Styling
- Florals
- Food Photography
- Styling
- Luxury Goods
- Visual Styling
- Window Displays
- Photography
- Prop Styling
- Art Direction
- Visual Merchandising
- Merchandising
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