Armando Ferraro
Senior Sales Customer Manager Team Lead Amazon Ecomm @The Clorox Company
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WORK HISTORY
Senior Sales Customer Manager Team Lead Amazon Ecomm @The Clorox Company
CA
Delivered double-digit growth in Amazon 1P business for three consecutive years in a challenging market environment.• Led AVN negotiation & JBP, achieving mutually beneficial agreements seeking profitable & sustainable growth. • Created the new Amazon 3P store front in record time (90d), achieving an efficient & smooth transition between the US and Canadian store. Led the business model, responsible for pricing, assortment & merch strategy.• Partnered with internal Business team (Marketing, Supply Chain, Finance & Retail Media) to develop and execute Amazon promo/Digital/merch strategies, search & display demand creation tactics with the purpose of executing with excellence, maximizing resources, creating the best consumer experience.• Managed with excellence Amazon’s strategic vehicles; retail co-op events planning & execution, “Bulk Buys” reco & negotiation, “Born to Run” tactics orders, Subscribe & Save programs, dispute chargebacks, etc. • Led & coached my Key Account Managers & Sales Analyst team to develop our high-performing department.• Executed strategic pulse period promos successfully. Ensuring compliance of the key elements of; Availability, assortment & activation
EDUCATION
Universidad Central de Venezuela
Master of Business Administration (M.B.A.)
Harvard Business School
Strategy
University of Toronto
Certificate in Merchandising , General Sales, Merchandising and Related Marketing Operations
Universidad Nueva Esparta
Bachelor of Business Administration
Universidad Central de Venezuela
Master in Marketing
SKILLS
ABOUT ARMANDO FERRARO
Over 15 years´ experience in Sales, Marketing & Trade Marketing in CPG.Passionate, high energy and positive professional. My field of expertise includes; develop and execute Strategic Sales & Marketing Plans, Shopper Marketing, Sales Planning, ecomm, Brand Management, Pricing, Merchandising & Promotions Strategies (Trade and Customer oriented), Products Development, 4P´s Marketing Programs, Forecasting and BudgetingMy greatest strengths; strong analytical, leadership, communication, adaptable, strategic & decision making. Coaching and empowering high performance teams.
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