Armando Disla Fernandez

About Armando Disla Fernandez

Hello ‍ I’m Armando Disla Fernandez, I have a bachelor’s degree in international business with a concentration in marketing and sales.In pursuit of someone who aims to make a difference, I strive to be the kind of leader I\'d want to work for one day.\"If you want to go fast, go alone. If you want to go far, go together,\" a proverb which aligns with my Sales experience of 12+ years in the logistics, marketing, and sales opportunities I took part, I advocated and led numerous proceedings, executing sales and relationship strategies, monitoring of KPIs, developing institutional agreements, management of CRM as a monitoring and service tool, development of promotional plans for brands based on a professional ethics oriented to results.Most notably, my cogent communication, simultaneous interpreting, and translation skills allowed me to effectively interact, grow, and overall address our clients concerns in their native language. In addition, my prominent roles have strengthened my interpersonal, empathetic, keen attention to detail, and active multitasking skills.One of the parts that I am most passionate about in my job is being able to help reach the greatest sales potential of our clients through service improvements and brand positioning strategies.If you want to know more about me or collaborate, you can connect with me here or send me an email to a••••••••@hotmail.comIt will be a pleasure to meet you!

Experience

1. Account Development Specialist

   Breakthru Beverage Group

   May 2024 — Present · Washington, DC, US

   Responsible for maximizing the sales and marketing of supplier brands to a targeted account base through effective planning, selling, merchandising and communication that permits achievement of company and supplier objectives.•Develop relationships with the key stakeholders/gatekeepers of the supplier accounts and be the ‘go-to’ consultant for the accounts.•Serve as the expert and resource for the division or group in developing beverage and marketing strategies and plans for growth.•Researches trends, category and portfolio to ensure that the group or division and company meet goals as established.•Present new products and beverage offerings, and if necessary, conducting business reviews.•Maintains relationships with influencers and presents new products and cocktail, wine and beer listings or menus.•Facilitates accounts visits, dinners for dignitaries and supplier representatives by scheduling and preparing accounts to meet the expectations of suppliers and management.•Assist sales team in driving supplier brands.•Develop and deliver training modules to the sales team, customer, and supplier regarding sales trends.•Determines specific needs of individual accounts by analyzing account and surveying for opportunities.•Establishes merchandising objectives relative to brand priority for each account by understanding company priorities and defining POS needs to the supplier•Prepares and delivers professional sales presentations to customers by balancing the company’s priorities and customers’ needs.•Obtains appropriate distribution of supplier brands throughout account base by presenting and selling based on the brands’ features and benefits.•Participate in supplier work-with sales calls.•Attend educational workshops, reviewing professional publications, establishing personal networks to build and maintain industry knowledge.

Education

• Universidad APEC

  International Business

  2013 — 2018