Armand Calara
Digital Marketing & Paid Search Specialist | 9 Years of Proven Revenue Growth | Ex-Mechanical Engineer
- Role
- Digital Marketing Manager at The Little Lion Foundation
- Location
- Long Beach, CA, US
- LinkedIn followers
- 500 followers
Experience
Digital Marketing Manager
Dec 2023 — Present · Long Beach, CA, US
Provided strategic guidance for the organization\'s overall marketing approach, playing a key role in shaping and refining the marketing strategy.• Conducted in-depth analysis of marketing Key Performance Indicators (KPIs) and datasets, translating findings into actionable insights to enhance the effectiveness of marketing initiatives.• Took charge of managing paid search campaigns on the Google ad platform, with a focus on increasing adoptions, fostering conversions, and volunteer recruitment, all while amplifying awareness for the organization\'s mission.• Optimized ad spend budget through analysis, including refinement of ad copy and comprehensive search term audits.• Collaborated with the social media team to create compelling visual content using Canva, actively contributing to the management and curation of the organization\'s Instagram and Facebook accounts. This collective effort successfully elevated online engagement and significantly boosted awareness for kitten adoptions.
Skills
- Team Leadership
- Creativity Skills
- Microsoft Office
- Sales
- Engineering Drawings
- Product Sourcing
- Leadership
- Copywriting
- Web Design
- Team Building
- Retail
- B2b
- Mentoring
- Digital Advertising
- Quality Control
- Social Networking
- New Business Development
- Social Media
- Project Scope Development
- Marketing
- Accounting
- Process Improvement
- Delegating Tasks
- Forecasting
- Strategic Planning
- Product Research
- Budgeting
- Interpersonal Skills
- Fitness Training
- Project Status Reporting
- Wellness
- Solidworks
- Marketing Strategy
- Business Requirements
- Customer Service
- Business Process Development
- Engineering
- Problem Solving
- Business Development
- Sony Acid
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