Armaghan Taghvaei
Co-founder & COO @Gutplans
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WORK HISTORY
Co-founder & COO @Gutplans
Toronto, ON, CA
Led a FoodTech startup from ideation to product design, execution, and launch- Wore multiple hats across product design & development, businessdevelopment, customer acquisition, marketing, and operations, driving earlystagegrowth and establishing key processes- Led end-to-end user research (surveys, interviews, usability testing) to validate and refine an AI-driven SaaS platform- Analyzed qualitative & quantitative data, leading to a pivot from a subscription model to a one-time purchase, increasing conversion rates to 18% within a month- Led end-to-end UI/UX and product design, for this AI-driven SaaS platform,from user research and ideation to wireframing, prototyping, and high-fidelityvisual design- Built a scalable design system and oversaw all visual assets, ensuring brandconsistency across platforms- Defined the brand vision, identity, and storytelling strategy, ensuring acohesive experience across digital platforms- Pitched and secured funding through compelling storytelling, leading torecognition as one of the Top 10 Startups at TBDC in 2024.
EDUCATION
The University of British Columbia
Researcher
NAIT (Northern Alberta Institute of Technology)
Diploma
University of Tehran
Master’s Degree
University of Tehran
Bachelor’s Degree
SKILLS
ABOUT ARMAGHAN TAGHVAEI
I’m a Product Designer who loves turning stories into experiences that resonate. My journey began in Industrial Design, where I launched a startup right out of school, an adventure that taught me how to translate creative ideas into impactful products. After moving to Canada, I dived into media design and animation, eventually leading a design team at a tech firm, where I advanced my user-centric approach and passion for solving complex problems. Today, I’m co-founding a new venture inspired by my own challenges and successes in food and wellness. Throughout my career, spanning industrial design to SaaS and media, one thing remains constant: I believe empathy, storytelling, and data-driven insights are the keys to building products people love. My Superpowers- User-Centered Design: I transform user research into meaningful interfaces, balancing aesthetics with usability- Collaboration & Leadership: I’ve led cross-functional teams and enjoy mentoring others, ensuring design vision aligns with business goals- Storytelling & Communication: I break down complex ideas into memorable, user-focused narratives that inspire action- Innovation & Adaptability: From launching startups to working in established tech environments, I excel at tackling new challenges and staying curious. My background spans user research, prototyping, design systems, and product strategy, all shaped by a deep love for creativity and problem-solving. I’m excited to continue building products that delight users and deliver measurable impact. If you’re looking for someone who thrives on collaboration, sparks innovation, and brings a bit of magic to every project, let’s connect!
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