Armaan Syed
AdTech Specialist | Cross-Functional Strategist | Technical Sales & Ops Leader
- Role
- Digital Ad Operations Lead at Lyft
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Digital Ad Operations Lead
Jan 2024 — Present · Los Angeles, CA, US
Streamlined the campaign trafficking process, taking ownership to alleviate bandwidth constraints and reduce user errors- Built trafficking set-up guides to be utilized by AdOps and Account Managers- Developed an internal JIRA project and corresponding process to consolidate launch tickets and improve internal tracking of bugs/issues- Created an internal Targeting Syntax tool to replace the manual SQL syntax requirement with an easy-to-use user interface in Google Sheets- Developed an internal AdOps Pacing Tracker- Assisted in onboarding third-party measurement solutions, including DCM, Nielsen, and Foursquare- Took ownership of all backend/GitHub processes required for creative asset management- Took sole ownership of Halo Inventory, including cross-partner project management- Acted as a support specialist and AdOps SME for AMs/Sales to consult on capabilities and ad solutions.
Education
California State University, Long Beach
Bachelor's degree, Business Administration with an emphasis in Marketing
2012 — 2015
Skills
- Time Management
- Public Speaking
- Event Planning
- Email Marketing
- Digital Marketing
- Project Management
- Customer Satisfaction
- Social Media Marketing
- Microsoft Excel
- B2b Marketing
- Leadership
- Consumer Relations
- Communication
- Programmatic Media Buying
- Retail
- Data Analytics
- Marketing Strategy
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