Armaan Bawa
App Merchandising @ Google Play (via VACO) | Social Media Strategist | Campaign & Content Management | Digital Creator
- Role
- Gtm Merchandising Associate Google Play at Vaco Binary Semantics Llp
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Armaan Bawa
App Merchandising | Campaign Management | Social Media Strategy | Gaming Enthusiast Greetings! I’m Armaan, a dynamic and results-driven digital professional with expertise in app merchandising, campaign management, social media strategy, and a deep passion for technology and gaming. Currently, I work with Google Play (via VACO), managing the Music & Entertainment categories across the platform. I get the opportunity to work closely with top-tier Diamond partners, collaborating on high-impact launches and strategic campaigns. My role includes: Executing local and seasonal campaigns tailored to global and regional audiences Managing app launches, promotions, and market expansion operations Driving content discoverability and enhancing user experience for millions of users worldwide Conducting aQuality testing for app placements Gaining hands-on experience in the programming, publishing, and performance optimization of apps on the Google Play Store Previously, I served as a Senior Social Media Manager at Nodwin Gaming, where I led content strategies and executed digital campaigns for top-tier gaming and tech clients, including Red Bull, Sony PlayStation, Krafton, and Snapdragon. My work involved crafting narratives that connected deeply with gaming audiences, building communities, and driving high-impact engagement across platforms. With a foundation in Business Development and an academic background in BBA and MBA, my career journey reflects a balance of analytical rigor and creative execution. I’ve also earned a certification in Esports & Gaming from Hero Vired, which perfectly aligns with my lifelong passion for the gaming industry. Beyond the 9-to-5, I’m a proud gaming content creator on Instagram – blending storytelling, gameplay, and community engagement under the handle @armaanxgaming.
Experience
Gtm Merchandising Associate Google Play
Jan 2025 — Present · Gurugram, IN
I currently manage the Music & Entertainment categories on Google Play, collaborating closely with top-tier Diamond partners to drive high-impact launches and strategic campaigns. My responsibilities include executing local and seasonal merchandising initiatives tailored to both global and regional audiences, ensuring timely and impactful app promotions.I oversee end-to-end campaign execution—from launch planning and market expansion to enhancing content discoverability for millions of users worldwide. Additionally, I conduct aQuality testing for app placements and contribute to improving user experience through continuous performance optimization. This role has given me hands-on exposure to the programming, publishing, and operational intricacies of app merchandising on the Google Play Store.
Education
Panjab University
Bachelor of Business Administration - BBA
2013 — 2016
Jagan Institute of Management Studies (JIMS)
Master of Business Administration - MBA
2018 — 2020
Nanyang Technological University
Global Immersion Programme
2018 — 2018
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