Arlette Novelli

Founder @PSI Services LLC

Los Angeles, CA, US

Customer Success-Lead and manage the Customer Success team with a revenue-focused approach, providing coaching, mentoring, feedback and development opportunities-Define and execute a comprehensive customer success strategy that aligns with business goals and objectives-Establish and monitor customer success metrics and KPIs to track performance and drive continuous improvement-Customer Journey mapping -Create strategies inline with Product, Sales and Marketing to drive expansion opportunities-Built and maintain strong relationships with key customers/decision makers and advocate to help them achieve their business goals-Developed, maintained, and optimized company website with focus on SEO and data analytics-Secured a wholesale agreement with Hobby Lobby, resulting in the distribution of in all stores-Cultivated relationships with other retail stores to expand product availability-Built and managed a team of influencers to promote The ProFroster-Implemented diverse marketing strategies, including social media videos and ads, email campaigns, trade show exhibits, and tutorial videos-Expanded product reach internationally, selling in the UK, Australia, Netherlands, USA, Canada, and South America-Effectively managed project timelines and resources to support successful execution of initiatives.Provided exceptional customer service, resulting in high customer satisfaction and NPS scores. Development and Manufacturing-Developed, patented, and oversaw manufacturing process for The ProFroster-Independently acquired CAD software skills and utilized 3D printing technology to design and engineer The ProFroster-Successfully obtained three (3) US patents and one (1) Australian patent, in addition to managing copyright and trademark filings with USPTO-Demonstrated expertise in various areas, including packaging design, logo creation, and branding.

San Francisco State University, College of Business

BS