Arlene Aran Amarante
Entrepreneur | Sales & Marketing Executive | Multi-Vertical Expert
- Role
- Founder & Board Member at The Marketing Backup Co Ltd
- Location
- Albany, NY, US
- LinkedIn followers
- 500 followers
About Arlene Aran Amarante
Welcome to my LinkedIn profile! I am a versatile sales and marketing professional with a strategic business mindset. I had the privilege of building and continually shaping beloved global brands across diverse industries, including advertising sales, technology, telecommunications, CPG, personal care, cosmetics, confectionery, and QSR. In recent years, much of my time is devoted to restaurant marketing across 700 brands in North America. In addition to my corporate journey, I am passionate about nurturing the next generation of industry leaders. As a part-time instructor at Humber College, I dedicate a portion of my time to cultivating minds in the realms of career development, industry knowledge, and business and marketing strategy. Guiding aspiring professionals through the intricacies of these dynamic fields has been both rewarding and enlightening.My unique journey encompasses a comprehensive view of the marketing landscape, having navigated the client-side, the publisher world, and the advertising field. Market exposure across APAC and North America has enriched my perspective and allowed me to bring a global outlook to both my professional endeavors and teaching engagements.A lifelong learner, I am committed to continuous growth, leveraging technology\'s transformative power while appreciating the enduring significance of human instinct and connection. In the classroom and the boardroom, I champion diversity, equity, and inclusion, fostering an environment where varied perspectives thrive.Join me on this exciting journey where industry expertise meets educational passion. Let\'s make meaningful connections and collectively shape the future of sales, marketing, and professional development.
Experience
Founder & Board Member
Jun 2022 — Present
Provides companies with fractional, full-time or project-based backup support in the area of marketing which covers marketing strategy and planning, business plan development, market research, digital advertising planning, optimization and reporting, graphic design, etc. Premier reseller of Amplifai Media, provider of top notch digital offshore ad operations for programmatic ads and paid social.#fractional #outsourcing #programmaticadvertising #digitaladvertising #adagency
Education
Excelsior University
Bachelor of Science (B.S.), Liberal Arts
2015 — 2017
George Brown Polytechnic
Post-Graduate Certificate, Culinary Skills
2018 — 2019
Excelsior University
Master of Science - MS, Management
2017 — 2019
INSEAD
Executive MBA (CEDEP), Management
2002 — 2002
University of the Philippines
BA Communication Arts, Journalism Undergraduate Studies
1988 — 1992
Ateneo Graduate School of Business
Graduate Diploma Program, Marketing
2006 — 2006
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