Arlene Rivera
Marketing & Multicultural Leader Increasing Brand Awareness and Sales Growth Opportunities for Companies and Brands
- Role
- Brand Partnerships Manager, Pharma & Healthcare at Nielsen
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Arlene Rivera
Bi-lingual results-oriented marketing and sales executive leader increasing brand awareness and bottom-line sales growth of diversified clientele. Leadership management overseeing marketing, sales team, and support staff. Manage local, regional and national key accounts, along with advertising agencies across various industries including healthcare, automotive, retail, legal, travel, quick service restaurants, and education. Successful track record developing, implementing and executing marketing strategies, multi-platform advertising campaigns, educational outreach programs and multicultural marketing. Highly skilled in advertising media buying, selling, and negotiating television, radio, Connected TV, OTT, display, video, YouTube, social media, SEM, email marketing, geofencing, branded content, and research analysis.
Experience
Brand Partnerships Manager, Pharma & Healthcare
Oct 2025 — Present · Tampa, FL, US
Strategic Partnerships & Growth- Cultivate strategic growth partnerships with healthcare and pharmaceutical brands, leveraging Nielsen\'s world premier media intelligence platform- Advise healthcare marketing leaders on market dynamics and audience behavior, utilizing data-driven insights to optimize cross-channel engagement strategies- Drive revenue growth by aligning Nielsen’s audience insights and cross-platform measurement data analytics with the specific KPIs of pharma clients to improve mix marketing models, media buying and selling efficiencies.Data & Analytics Leadership- Transform complex audience data into actionable intelligence, empowering clients to understand evolving consumer behaviors across all media platforms and channels- Utilize Nielsen’s global measurement solutions to provide independent, objective analysis that underpins essential media transactions for healthcare stakeholders- Enable data-backed decision-making for clients by delivering deep-dive insights into market trends and audience sentiment within the highly regulated healthcare sector.Impact-Oriented - Empower healthcare and pharma advertisers to leverage Nielsen full ecosystem solutions to connect more authentically with audiences through a comprehensive understanding of people-centric data and future-facing media trends- Facilitate the creation of high-impact media by providing the independent intelligence necessary for advertisers to engage audiences effectively in a fragmented media landscape.
Education
University of South Florida
Minor
2000 — 2004
Lake Gibson High School
High School
1996 — 2000
University of South Florida
Bachelor's Degree
2000 — 2004
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