Arlene Dominguez

About Arlene Dominguez

I’m the founder of Killer Spice LLC, an award-winning specialty food brand built at the intersection of product, culture, and disciplined execution. What began as a bold flavor concept is being developed into a scalable platform across retail, DTC, and experiential channels.What I’ve done-Founded and scaled Killer Spice LLC, a multi-channel consumer brand spanning DTC, wholesale, live events, and Amazon-Developed and launched 10+ proprietary products, leading each from concept through market execution-Earned multiple awards, industry recognitions, and panel invitations for product innovation and brand designI lead end-to-end execution across the business, including product development and sourcing, pricing and margin strategy, financial reporting and forecasting, brand identity and packaging, experiential marketing, and sales across retail, wholesale, and direct channels.I’m currently completing my MBA at Utah Valley University, where I apply finance, operations, and strategy frameworks directly to my company. My work includes financial modeling and forecasting, DCF valuation, pricing and margin optimization, supply chain and sourcing strategy, and marketing strategy with a focus on customer lifetime value.Killer Spice is being built as a scalable brand platform, with planned expansion into retail, national distribution, and lifestyle extensions. My focus is on building durable systems, strong unit economics, and a brand that compounds over time.I’m open to conversations with operators, lenders, and partners aligned with long-term brand growth.

Experience

1. Founder & CEO

   Killer Spice

   Mar 2023 — Present · Provo, UT, US

   Lancé y escalé una marca de especias de venta directa al consumidor (DTC) y mayoreo, enfocada en ingredientes de alta calidad y experiencias de sabor creativas-Incrementé las ventas y amplié el alcance de mercado mediante ferias comerciales y eventos a nivel nacional-Diseñé y supervisé el desarrollo de marca, empaques y la estrategia de marketing digital-Forjé alianzas con comunidades creativas locales (como eventos cinematográficos y culturales) para ampliar la visibilidad de la marca-Mantengo un compromiso con el abastecimiento ético de ingredientes y la colaboración con productores locales.

Education

• Utah Valley University

  Bachelor of Business Management, Business Management, Marketing, and Entrepreneurship

• Utah Valley University

  Master of Business Administration - MBA

• Utah Valley University MBA

  Master of Business Administration - MBA, Finance, General

• Utah Valley University

  Master of Business Administration - MBA, Finance, General