Arleene Tong

About Arleene Tong

As a passionate marketing professional, I thrive on creating impactful product and program launches across high-tech, financial services, and retail sectors. My strength lies in crafting results-driven campaigns that not only achieve business goals but also foster positive social impact and creates an emotional connection. With a talent for building strong relationships, I collaborate effectively with cross-functional teams and external partners to bring innovative ideas to life. My commitment is to drive meaningful results while nurturing sustainable relationships.

Experience

1. Marketing Consultant

   Intuit

   Oct 2018 — Present

   Lead global marketing strategy and go-to-market execution for Intuit’s Accountant Global Partner Program, driving partner acquisition, engagement, and retention across international marketsDeveloped and executed global communications strategy for accountant partners, managing always-on channels including newsletters, blog content, and in-product newsfeed placements to increase product awareness and feature adoptionBuilt and scaled Intuit’s Accountant Social Influencer Program, generating 44M+ impressions, 3.6M engagements, and 157K link clicks, consistently outperforming industry engagement and CTR benchmarks

Education

• University of San Francisco

  Master of Business Administration (MBA), Marketing

Skills

• Go-to-Market Strategy
• Program Management
• Marketing Communications
• Mobile Devices
• Multi-Channel Marketing
• Competitive Analysis
• Team Leadership
• Marketing
• Business Development
• Digital Marketing
• Product Management
• Project Management
• Product Marketing
• Vendor Management
• Sales
• Customer Insight
• Strategic Partnerships
• Wireless
• B2b Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Launch
• Brand Development
• Strategic Planning
• E-Commerce
• Integrated Marketing