Arkapravo Sarkar
Assistant Professor of Marketing | Researcher in GenAI Adoption, Responsible & Inclusive AI, Sustainability, Retailing | GenAI SME | 2025 Innovative Teaching Awardee | Perplexity Business Fellow
- Role
- Assistant Professor of Marketing at Suffolk University
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Arkapravo Sarkar
I am an Assistant Professor of Marketing at the Sawyer Business School, Suffolk University Boston, where I combine rigorous empirical research with innovative, AI-enhanced pedagogy.My research spans Generative AI, AI Inclusivity and responsible AI adoption in organizations, as well as Sustainability, Digital Marketing Strategy, and Retailing. Methodologically, I focus on causal inference, advanced micro-econometrics, and machine learning. My recent scholarship has been published in leading journals and explores how firms can leverage superior technological resources, navigate ethical tensions, and drive meaningful outcomes through data-driven decisions.Alongside my research, I am deeply invested in reimagining the future of learning. I lead pioneering efforts in integrating GenAI into business education, organizational strategy, and interdisciplinary problem solving. I recently received Suffolk University\'s 2025 Innovative Teaching Award for designing AI-powered learning experiences, real-world client projects, and interactive simulations that prepare students for the rapidly evolving world of work.Recognized as a subject matter expert in AI across campus, I serve on Suffolk\'s AI Faculty Champions group and have been featured in OpenAI’s Faculty Roundtable for my work in responsible, inclusive, and high-impact AI adoption. I am also proud to be part of the inaugural cohort of the Perplexity Business Fellows, contributing to the cutting edge of AI-driven research and decision intelligence.
Experience
Assistant Professor of Marketing
Jul 2022 — Present · Boston, MA, US
Education
MCKV Institute of Engineering
Bachelor of Engineering - BE, Electronics and Communications Engineering
2003
South Point High School
12th Grade, Science stream - Mathematics, Statistics, Physics & Chemistry
1999
Darla Moore School of Business at the University of South Carolina
Doctor of Philosophy - PhD, Marketing
2022
Indian Institute of Management Bangalore
General Management, Marketing and Strategy focus
2012
Skills
- Sdlc
- Solution Architecture
- Program Management
- Analytics
- Business Strategy
- Vendor Management
- Service Delivery
- Consulting
- Business Analysis
- Requirements Analysis
- Software Project Management
- Crm
- Team Leadership
- Manage Client Relationships
- Customer Experience Management
- Management
- Java Enterprise Edition
- Team Management
- IT Strategy
- Business Development
- Software Development
- Project Management
- Customer Engagement
- Strategy
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